• Jo Malone,  Perfumes

    Jo Malone perfume

    The fragrance world is huge today as we see more and more perfumes being created. Jo Malone perfume is well respected in the fragrance world, and the British fragrance and cosmetic brands are known for their elegant and luxurious fragrances. Their bottles and packaging are simplistic yet elegant and classy.

    Founded in 1983 by Joanne Malone, the brand gained popularity for its signature fragrances and unique approach to scent layering. In 1999, Jo Malone London was acquired by Estée Lauder Companies, which helped the brand expand its reach globally.

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    Jo Malone perfume
    Jo Malone Nectarine Blossom and Honey For Women 3.4 oz Cologne Spray








    A Brief History of Jo Malone

    Jo Malone, whose full name is Joanne Lesley Malone, is a British businesswoman and the founder of the Jo Malone London fragrance and cosmetics brand. She is widely known for her contributions to the beauty and fragrance industry.

    Malone was born in London, UK, on November 15, 1963. She discovered her passion for fragrances early and began her career by creating homemade scents. In 1991, she officially founded the Jo Malone London brand.

    Her approach to fragrances, which highlights simplicity and elegance, was unique from the more complex and traditional perfumes of the time.

    One of Malone’s signature innovations was the concept of fragrance layering, where customers could mix and match different scents to create her unique fragrance combinations.

    This approach allowed for a personalised and customisable fragrance experience, which became a hallmark of the brand and is a popular option nowadays.

    Under her leadership, Jo Malone London quickly gained popularity for its high-quality and distinctive fragrances. In 1999, Jo Malone sold her brand to Estée Lauder Companies but continued to work as the brand’s creative director until 2006.

    Jo Malone’s impact on the fragrance industry and her entrepreneurial success have made her a well-respected figure in beauty and perfumery.

    Despite her departure from the brand, her name and vision continue to be associated with the Jo Malone London brand, which remains highly regarded for its unique fragrances and elegant products.

    Perfume enthusiasts still enjoy the fragrances she has to offer, and it’s fair to say that Malone‘s fragrances are one of the most popular brands of today, alongside Gucci, Chanel and Dior.


    Fragrance notes

    Jo Malone perfume

    Popular notes have always stayed consistent in the perfume world. Let‘s take a look at the most popular.


    Citrus fragrances are often associated with freshness and are popular for their clean and invigorating qualities. Scents like lemon, lime, and bergamot are commonly found in this family.


    Floral fragrances, with notes like rose, jasmine, and peony, have always been a classic choice for many individuals. They can range from light and airy to rich and luxurious.


    Woody fragrances, including sandalwood, cedarwood, and oakmoss, are known for their warm and earthy qualities. They appeal to those who prefer a more grounded and sophisticated scent.


    Oriental fragrances are often characterized by rich and exotic notes like vanilla, amber, and spices. They are associated with warmth and sensuality. One of my personal favourites alongside floral.


    Gourmand fragrances incorporate sweet and edible notes like vanilla, chocolate, and caramel. These scents have gained popularity in recent years and do have an acquired taste. Some find that they can be a little too heavy and sweet on the skin.


    Fruity fragrances often feature notes like apples, peaches, and berries. They are known for their playful and youthful appeal and are suitable for the younger generation.

    The popularity of specific fragrance families can also be influenced by seasonal trends and what‘s popular in today’s market, along with which celebrity is endorsing which fragrance.

    Related article: Perfume fragrance families 

    Furthermore, individual preferences vary, and what is popular for one person may not be the same for another. Fragrance popularity can also shift over time due to changing consumer tastes and trends in the beauty and fragrance industry.

    We are an evolving industry and new and better things come in the scene.

    Jo Malone perfume
    Jo Malone Wood Sage and Sea Salt For Women 3.4 oz Cologne Spray

    There are several products available under the umbrella of Jo Malone, so let‘s take a look at what other delights the company has to offer.

    Products in the Jo Malone range


    Jo Malone colognes can range from moderately expensive to quite expensive, depending on the size of the bottle and the specific fragrance.

    The brand offers different sizes, including 30ml, 50ml, and 100ml bottles. Limited edition and special collections may also have different pricing.

    Jo Malone perfume

    Bath and Body Products

    Jo Malone’s bath and body products, including shower gels, body creams, and soaps, are also in the luxury price range. These products are often beautifully scented and packaged.


    Jo Malone’s scented candles are considered premium products, with pricing based on size and fragrance. They are a wonderful addition to the home.

    Jo Malone Candle Mimosa & Cardamom 7 Oz Scented Candle

    Home Fragrance

    Home fragrance products, such as room sprays and diffusers, are also high-end in terms of pricing, and known for delivering long-lasting, delightful scents.


    Fragrance layering, signature scents, unisex appeal, high-quality ingredients, minimalist packaging, brand reputation and customisable gift sets have all contributed to the brands’ popularity and universal appeal.

    With so many options on places to purchase Jo Malone products, it does allow us to buy at more affordable prices and places such as Amazon and eBay have a great selection.


    Jo Malone products are known for their distinctive qualities that have set the brand apart in the world of fragrance and cosmetics.

    The brand’s emphasis on fragrance layering and integration with its signature scents, and the use of high-quality ingredients have made Jo Malone a sought-after choice for those who appreciate sophistication and individuality in their scents.

    The minimalist and elegant packaging, luxury retail experience, and collaborations with other prestigious brands have further enhanced the brand’s appeal.

    While Jo Malone products may be considered a luxury, the brand’s strong reputation and commitment to quality have attracted a loyal customer base. The brand’s impact on the fragrance industry and its innovative approach to scent layering continue to make Jo Malone a notable and enduring presence in the beauty and perfume market.

    Ultimately, the popularity of Jo Malone products is a testament to the brand’s ability to offer a unique and tailored olfactory experience that resonates with a wide range of consumers.

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  • Celebrities,  Perfumes,  Signature scents

    Michael Bublé perfume

    Michael Bublé perfume is another fragrance line that has been added to the world of perfume. In recent years, celebrities from various fields, including music, film, and fashion, have ventured into perfumery.

    These famous figures have recognised the appeal and market potential of creating their signature fragrances.

    From musicians like Harry Styles, Beyoncé, and Rihanna, to actors such as Angelina Jolie and Emma Stone. Each celebrity brings their unique personality and style to their fragrance lines.

    Their involvement in the perfume industry has not only led to the release of a wide variety of scents but has also proven to be a successful and lucrative business endeavour.

    Fans and consumers alike eagerly embrace the opportunity to experience a touch of their favourite celebrity’s essence through these fragrances.

    We already know that we are very much influenced by celebrities, and when they bring out their perfume line, we are intrigued to find out more about the scents, how they were created and what they smell like.

    Glamorous lifestyles

    Celebrities have qualities or lifestyles that many people aspire to have. By wearing a fragrance associated with a celebrity, individuals feel a connection to that world of glamour, success, and luxury. We then feel part of that celebrity lifestyle, and it almost draws us closer to our idol.


    Many celebrities of today are widely recognised and often seen as trustworthy figures. Consumers are more likely to purchase products associated with celebrities they admire and trust.

    The celebrity’s endorsement lends credibility to the product, especially if the consumer has a positive perception of that celebrity. We are far more likely to purchase perfumes when we know the background of who was involved in creating them.

    Pop stars and TV stars have extensive platforms and fan followings so when it comes to marketing and promoting their latest music, film or product, they already have the audience and visibility.

    Celebrities often demand high-quality products, and their fragrances are no exception. Consumers may believe that a celebrity-endorsed fragrance is of better quality and has been crafted with attention to detail, which can influence their purchase decision.

    Very few will purchase from an unknown endorser.

    They often work closely with perfumers to create unique scents that reflect their tastes and preferences. These distinctive fragrances can stand out in a crowded market, attracting consumers looking for something different and memorable.

    Perfumes endorsed by celebrities can become collectable items and can be appealing to fans who may already have a record or film collection, posters and merchandise.

    Endorsed Fragrances are often popular choices for gifts, as they offer a connection to a beloved celebrity and feel like a more luxurious present.

    A Brief History of Michael Bublé

    Who doesn’t love the smooth and soulful voice of Michael Bublé? The Canadian singer, songwriter, and actor has a huge following on social media and is known for his silky tones and effortless vocals.

    He has a successful career in the music industry and has released numerous albums, including “It’s a Beautiful Day” Feeling Good, “Cry Me a River” and many more.

    He is known for his interpretations of classic pop and jazz songs, and his Christmas album is the perfect vibe for the holiday season.

    Regarding fragrances, Michael Bublé has ventured into the world of perfumes. He introduced a fragrance line for women, and the most well-known product from this line is “By Invitation, Rose Gold”.

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    Michael Bublé Fragrances By Invitation Rose Gold, Perfume for Women, Eau de Parfum, 100 ml

    This fragrance, released in 2016, is described as a floral oriental perfume with notes of red fruits, bergamot, lily of the valley, rose, wild jasmine, and more. With its sensual and feminine aroma, it’s no surprise that this perfume is very popular among women.

    The fragrance was presented as an elegant and sophisticated option for women, offering good value for money as consumers have rated it highly for its moderate sillage.

    The bottle features an elegant and simple design with a delicate rose gold colour both on the bottle and cap. As discussed in my previous article, “Fancy Designer Perfume”, many designer bottles are often too bulky to carry in a handbag.

    However, Michael Bublé’s “By Invitation, Rose Gold” design offers simplicity, making it easy to spritz throughout the day if needed. Its simple, curvy, and elegant design allows it to fit perfectly inside a clutch or handbag.


    Rose Gold fragrance notes

    Top notes: red fruits, pear, magnolia

    Middle notes: rose, plum, peony

    Base notes: praline, vanilla, cinnamon


    The “By Invitation” collection includes other fragrances, such as “Pour Homme”, which comes in a 120ml bottle. This fragrance was released in 2018 and belongs to the wood family.

    Michael Bublé Fragrances MBPH180128K Pour Homme – Perfume for Men, Eau de Parfum, Spicy, 120ml



    Pour Homme fragrance notes

    Top notes: pink pepper, bergamot, grapefruit, ginger

    Middle notes: neroli, geranium, flowers, white wood

    Base notes: sandalwood, patchouli, musk

    These base notes give the male wearer a masculine and sophisticated scent.


    Michael Bublé’s fragrance line, the “By Invitation” collection, offers a diverse range of scents designed to appeal to different tastes and preferences.

    The 2016 release, distinguished by its floral oriental notes, has become a favourite among women for its sensual and feminine qualities. The elegant and user-friendly bottle design captures its appeal, making it a practical choice for daily use.

    Furthermore, the addition of “Pour Homme” in 2018 provides a distinct and sophisticated fragrance option for men within the same collection. With its masculine and refined base notes, it offers an excellent choice for men seeking a more understated and elegant scent.

    In both cases, these fragrances serve as a testament to the versatility of Michael Bublé’s brand, appealing to a broad audience with their unique compositions and practical packaging.

    Whether you’re in search of a captivating and feminine aroma or a masculine and sophisticated scent, the “By Invitation” collection caters to a wide range of fragrance preferences.

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  • fragrances,  Perfume body mist,  Perfumes

    Perfume body mist spray

    When the weather is exceptionally hot, we often hesitate to wear our regular perfume, as its scent can be too heavy for summer. Perfume body mist spray provides the perfect opportunity to enjoy our favourite fragrances whilst still leaving our skin feeling fresh and delicately scented.

    FM World offers a range of fragrances and cosmetic products that include body mists. Using a body mist, especially in hot weather, offers several benefits and adds a delightful touch of scent as we embrace the warm days of summer.

    Perfume body mist spray
    FM 20 Perfume body mist spray inspired by Victor & Rolf Flower Bomb

    BUY NOW from FM World 








    The benefits of using a perfume body mist spray


    Body mists are typically water-based and contain a lower concentration of fragrance oils compared to perfumes or colognes. This makes them lighter and more refreshing and an excellent choice for hot weather.

    A quick spritz of body mist can instantly cool you down and leave you feeling refreshed and energised.


    Many body mists contain moisturising ingredients such as glycerin or aloe vera. We already know how soothing aloe vera products are so these can help keep your skin hydrated in hot and dry weather.

    It’s important to prevent it from becoming overly dry or irritated. Our skin is exposed to the sun more than we realise so we need to keep it hydrated in the same way as we do our bodies when we drink water.


    perfume body mist spray

    BUY NOW from FM World 

    FM World body mists are available in four distinct female scents, allowing you to select one that aligns with your preferences. These scents are inspired by well-known designer perfumes, offering you a delightful fragrance experience.

    FM 18 Coco Mademoiselle – Chanel

    FM 20 Flower Bomb-Victor & Rolf

    FM372 Aventus For Her- Creed

    FM 489 Alien – Thierry Mugler

    The fragrance offers a delightful and long-lasting scent that remains fresh even in the heat of the day. Additionally, the mist feels refreshingly cool as it settles on the skin. I was pleasantly surprised when a colleague commented on my scent, even though I had applied it several hours earlier.


    Women often carry their favourite scents in their handbags and body mists come in small, travel-friendly bottles that are incredibly convenient to bring along in your bag or take on holiday.

    This not only allows you to enjoy your fragrance whenever you want but also offers the option to reapply throughout the day, keeping you feeling fresh and clean.

    Alcohol-Free Options

    Certain body mists are alcohol-free, which can be gentler on the skin and less likely to irritate. This is especially beneficial in hot weather when your skin may already be more sensitive due to exposure to the sun.


    FM World’s body mists can be used in combination with other fragrance products from the same line, such as perfumes or lotions, to create a layered scent effect, that is not only appealing but also long-lasting.

    Using body mist in hot weather


    Apply the body mist to your pulse points, such as your wrists, neck, and behind your ears, in the same way you would apply your perfume. These areas emit heat, enhancing the fragrance’s diffusion and longevity.

    It’s essential to remember that less is more, even with a body mist. While they are lighter than perfumes, it’s still easy to over-apply and end up with too much on your skin. You can always add more, so begin with a light spritz.

    Be mindful of the heat, as some fragrances can react with sunlight and warmth, potentially leading to changes in scent or skin irritation. It’s best to avoid spraying body mist directly onto sun-exposed areas, such as the arms.

    In hot weather, you may find it necessary to reapply a body mist more frequently to ensure that its refreshing effect and fragrance are maintained throughout the day.

    FM World body mists make a wonderful addition to your summer skincare and fragrance routine, offering a quick and effortless way to stay cool, hydrated, and pleasantly scented in hot weather.

    Incorporating an FM World body mist into your daily skincare routine is simple and enjoyable.

    Perfume body mist spray
    FM 372 inspired by Aventus For Her- Creed

    Choose from the four fragrance mists that you like the most and that best suit your occasion and preference.

    Proper skin preparation is key; it’s best to use a body mist on freshly showered or bathed skin that is clean and dry. If you have sensitive skin, consider applying a moisturizer before using the mist to help lock in the scent.

    Before use, give the body mist bottle a gentle shake. This helps mix the fragrance and any moisturizing or hydrating ingredients that may have settled at the bottom.

    Hold the body mist bottle about 6-8 inches (15-20 cm) away from your body, aiming the nozzle at the area you want to apply the mist, such as your wrists, neck, chest, or behind your ears.

    Begin with a light spritz or two, as body mists are generally more delicate than perfumes or colognes. You can always add more if you’d like a stronger scent, but it’s better to start conservatively to avoid overapplication.

    Once applied, resist the urge to rub the mist into your skin, whether it’s your favourite perfume or a body mist. Allow it to air dry naturally, as rubbing can disrupt the fragrance molecules and affect the scent’s longevity.”

    Perfume body mist spray

    Throughout the day, especially in hot weather or when you want to refresh the scent, feel free to reapply the body mist as desired. It’s convenient to carry the small bottle with you for quick touch-ups.

    If you’re using other fragrance products like perfumes, lotions, or shower gels from the same FM World line, consider layering them to enhance the longevity and depth of the scent.

    It’s important to note that the longevity of a body mist may not be as extensive as that of a perfume or eau de toilette, so reapplication may be necessary to maintain the fragrance throughout the day.

    Additionally, how you store your body mist can impact its quality. It’s best to store it in a cool, dry place away from direct sunlight and heat.

    Incorporating FM World body mist into your daily routine can be a delightful experience, providing a burst of fragrance and freshness to enhance your overall scent profile.”

    “Enjoy the light and delightful fragrance that complements your daily routine. Whether you seek a quick pick-me-up or a way to enhance your overall scent profile, FM World body mist can be a valuable addition to your skincare and fragrance collection.

    Remember to apply your chosen scent sparingly, reapply as needed throughout the day, and savour a lighter version of your favourite fragrance during warm weather.”


    Using FM World body mist is a wonderful way to stay refreshed and pleasantly scented, especially in hot weather. These body mists offer a range of benefits, including their refreshing and hydrating properties, the choice of four delightful scents, and their convenient size, making them easy to carry in your handbag for refreshing moments throughout the day.”

    Affiliate Disclosure

    This page contains affiliate links. Should you click on a link and make a purchase, I may receive compensation.

    Perfume body mist spray

    Don’t miss out! Sign up for our monthly newsletter to stay updated with the latest news in the perfume world, discover the best candles and room scents for your home, and find out where you can purchase samples of your favourite scents.”

    Perfume body mist spray
  • FM World,  Perfumes,  Shopping,  Signature scents,  The cost of perfume

    FM fragrance list 2023

    Embark on a scented journey that captivates your senses with our latest compilation of beautiful perfumes from the FM fragrance list of 2023.

    Each bottle in our collection tells a unique story and delights our emotions with its distinct scent. As we transition through different seasons, it’s important to choose fragrances that are suitable for the weather and the occasion.

    Our current selection offers a harmonious blend of aromas. It includes timeless classics that take us on a nostalgic journey and luxurious blends that redefine modern elegance and class.

    The perfume world has captivated us for many years and our collection of FM World Perfumes is no exception.

    With a symphony of aromatic taste, our perfumes are carefully crafted to entice, enchant and evoke all of your emotions. We are committed to excellence and a dedication to crafting perfumes that tell stories.

    FM World Perfumes invites you to explore a universe where each bottle holds the essence of elegance, sophistication and uniqueness.

    FM fragrance list 2023

    Whether you are looking for a signature scent that resonates with your personality or for purchasing as a gift for someone who sends a message of thoughtfulness, our range offers an exquisite bouquet of choices that cater to every preference and occasion.




    FM World- an insight

    FM World is a company known for producing and distributing perfumes, cosmetics and other related products through a network marketing or multi-level marketing (MLM) business model.

    The company operates by having independent representatives, also known as distributors, like myself, who promote and sell their products directly to consumers.

    FM World, also known as Federico Mahora World, has gained attention for its extensive range of fragrances that are often inspired by well-known designer scents but offered at a more affordable price.

    These perfumes are typically referred to as “FM perfumes” and are marketed as high-quality alternatives to expensive designer fragrances.

    N.B Our perfumes are NOT copies of any designer fragrances. We use the same fragrance wheel and purchase perfume oil from the same factory (DROM) as the designer perfume companies.

    FM fragrance list 2023

    FM perfumes have gained popularity over the years for several reasons.

    Affordability: One of the main reasons FM perfumes have become popular is their affordability. They offer high-quality fragrances that are inspired by well-known designer scents at a fraction of the cost. This allows consumers to enjoy a wide range of scents without breaking the bank.

    Variety: FM World offers a vast and diverse range of fragrances, catering to different preferences and tastes. Whether someone prefers floral, fruity, oriental, or woody scents, there’s likely an FM perfume that matches their preference.

    Quality: While our perfumes are more affordable than designer fragrances, they are often praised for their quality. Many users find that the scent longevity and overall experience of wearing FM perfumes are comparable to more expensive options.

    Similarity to Designer Scents: FM perfumes are often inspired by popular designer fragrances, and they strive to capture the essence of these scents. For individuals who enjoy the aroma of high-end perfumes but can’t afford them, FM perfumes provide a more accessible alternative.

    Accessibility: FM perfumes are typically sold through independent distributors who may operate online or through social networks. This makes us readily available to a wide audience without the need to visit a physical store.

    Social Selling: The multi-level marketing (MLM) model used by FM World involves independent distributors who sell the products. This approach can create a sense of community and personal connection, as distributors often share their experiences and recommendations with potential customers.

    Personalized Service: Many distributors offer personalized recommendations based on customers’ preferences, helping individuals find scents that match their style and personality. Takes a look at our reviews section where I have reviewed several of the FM perfumes.

    Word of Mouth: Positive reviews and recommendations from satisfied customers and distributors can contribute to the popularity of FM perfumes. Personal testimonials and social media posts can generate buzz and interest in the products.

    It’s important to note that while FM perfumes have gained popularity for these reasons, opinions about them can vary. Some people appreciate the affordable and diverse options, while others may have different preferences when it comes to fragrances and purchasing methods. As with any product, it’s a good idea to research and try out FM perfumes for yourself to determine if they align with your preferences and expectations.

    We’re always happy to answer any questions so get in touch if you’d like to find out more about how to purchase samples.



    How did it begin

    FM World was founded by Artur Trawiński in Poland. Artur established FM Group in 2004, and the company later rebranded to FM World.

    FM perfumes are generally considered to be affordable when compared to many high-end designer fragrances.

    The main appeal of FM perfumes lies in offering high-quality scents that are inspired by popular designer fragrances but at a fraction of the cost.

    This affordability makes them an attractive option for individuals who want to enjoy a variety of scents without the hefty price tag associated with luxury brands.

    It’s important to note that the cost of perfumes can vary based on factors such as the specific fragrance, its ingredients, the concentration of the perfume (e.g., eau de parfum, eau de toilette) and the size of the bottle.

    FM World offers a wide range of perfumes with different price points, allowing customers to choose options that fit their budget.

    Travel size perfumes

    Keep in mind that affordability is relative and can vary depending on individual preferences and financial situations. It’s a good idea to explore the offerings and prices of FM perfumes through official FM World distributors or the company’s website to get a better understanding of their pricing structure and how it aligns with your budget.

    FM perfumes often come in simple and understated bottles for a few reasons:

    Cost-Effectiveness: By opting for simple bottle designs, FM World can reduce production and packaging costs. This cost savings can then be passed on to consumers, allowing them to enjoy high-quality fragrances at a more affordable price. We are very much focused on putting the customer first.

    Focus on Fragrance: Simple bottles allow the fragrance itself to take centre stage. Without elaborate or intricate designs, the emphasis remains on the scent and its quality, rather than on the packaging.

    Versatility and Mass Appeal: Simple bottle designs tend to have a universal and timeless appeal. They can cater to a wider range of tastes and preferences, making the perfumes suitable for a broader audience.

    Concentration on Brand Image: FM World may prioritize building its brand image around the quality and affordability of its products rather than elaborate packaging. This approach aligns with their mission to provide quality scents without the high price tag.

    Minimalistic creativity: Many consumers appreciate minimalistic and clean designs. Simple bottles can exude a sense of elegance and sophistication that resonates with individuals who prefer a more understated aesthetic.

    Environmental Considerations: In some cases, companies may opt for simpler packaging to reduce their environmental impact. Less elaborate packaging can result in less waste and a smaller carbon footprint.

    It’s important to note that while many of our perfumes come in simple bottles, our focus is on the quality of the fragrance itself. Different consumers have varying preferences when it comes to packaging and design and FM World’s choice of simple bottles reflects its commitment to offering affordable and high-quality scents to a diverse range of individuals.

    Can anyone wear FM fragrances?

    FM perfumes are generally suitable for individuals of various ages. FM World offers a wide range of fragrances with diverse notes and compositions, making it possible for people of all age groups to find scents that resonate with their preferences and find the most suitable ones.

    Related article: Fragrances for children

    Here’s why FM perfumes can be suitable for any age.

    We offer a variety of fragrances that span different scent families, from floral and fruity to woody and oriental. This diversity ensures that people of all ages can find scents that align with their tastes.

    The range includes both classic and contemporary fragrances. Classic scents might appeal to older generations who appreciate traditional aromas, while modern and trendy fragrances can attract the younger generation seeking more current olfactory experiences.

    We provide perfumes in various concentrations such as eau de parfum (EDP) and eau de toilette (EDT). This allows you to choose a concentration that suits your preference and how long you want the scent to last.

    Fragrance preferences are subjective and can vary widely regardless of age. What matters most is finding a scent that resonates with an individual’s personality, style and mood.

    The affordability of our perfumes can make them an attractive option for people of all ages. Budget considerations are relevant to everyone and FM World’s pricing allows a broader range of individuals to access quality fragrances.

    FM World offers a wide range of products beyond just perfume.

    Our product line spans various categories so sign up for our latest newsletter for access to our current catalogue and news in the perfume world.

    Take a look at our perfume list for men and women, along with a list of products that have the same scent as some of our most popular fragrances.

    As you can see from the list, we have written a designer perfume next to the relevant bottle of FM perfume. This is to be used just as a guide so that you can easily see which fragrance from FM has a similar scent to the branded bottles.

    Take a look at the lists below. Included in the list is a range of other products that have been produced with some of the most popular scents such as wardrobe fragrances and solid perfumes.

    FM fragrances
    FM fragrances
    FM fragrances

    Pure and Pure Royal perfumes-The difference explained

    Many designers opt for fancy bottles and elaborate packaging, but as you can see with FM World perfumes, our bottles are simplistic yet sophisticated.

    Visit our online shop, where you can purchase samples of all of our fragrances and explore other products that we offer.

  • History,  Perfumes

    The fragrance wheel

    Have you ever used the fragrance wheel when looking to purchase a new scent? Many of us simply use our sense of smell to determine if we like a perfume or aftershave but the fragrance wheel allows us to visually see which fragrance notes sit in which category.

    The fragrance wheel was created by Michael Edwards, a leading fragrance expert and consultant.

    The fragrance wheel

    He developed the wheel in 1983 as a visual representation to categorize and classify different types of fragrances based on their dominant scent characteristics. This would make it easier to find a scent under a specific category.

    Michael Edwards is well-known in the perfume industry for his extensive knowledge and expertise in fragrances. His creation of the fragrance wheel has become a widely used tool in the world of perfumery, helping both professionals and consumers understand and appreciate the diverse range of scents available in the market.

    Affiliate disclosure

    This page contains affiliate links. Should you click on a link and make a purchase, I may receive compensation.

    How the fragrance wheel works

    The wheel is divided into four main fragrance families or categories, which are further subdivided into subcategories.

    Each section represents a different type of scent, and the relationships between the sections indicate how similar or dissimilar the fragrances are to each other. The main fragrance families are:

    Perfume creation is a meticulous and artistic process that involves blending various aromatic ingredients to craft a harmonious and appealing scent.

    Floral: This is the largest category and includes fragrances that primarily feature the scents of flowers. It is further divided into subcategories like Floral White (white flowers such as jasmine, tuberose, and lily of the valley), Floral Green (green and natural-smelling floral notes), and Floral Woody Musk (floral notes combined with woody and musky elements).

    Oriental: This category is characterized by warm, exotic, and sensual scents. It is divided into Oriental Soft (light and powdery), Oriental Floral (floral with an oriental base), and Oriental Woody (woody with an oriental base).

    Woody: Fragrances in this family feature predominantly woody scents. It includes subcategories like Woody Earthy (earthy and mossy), Woody Fresh (woody with a fresh and citrus touch), and Woody Oriental (woody with oriental base notes).

    Fresh: This category consists of crisp, clean, and invigorating scents. It includes subcategories like Aromatic Fougère (herbal and fern-like scents), Citrus (citrus-based scents), and Water (aquatic and marine scents).

    Each of these four main categories can be further divided into more specific subcategories, resulting in a comprehensive representation of different fragrance types. The fragrance wheel helps both consumers and perfume professionals to understand the aromatic composition of a fragrance and find scents that suit their preferences.

    Fragrance creators and marketers also use the fragrance wheel to identify market gaps and trends, allowing them to develop new and innovative perfumes that cater to different consumer preferences.

    Additionally, the fragrance wheel aids in creating harmonious blends by identifying complementary scents from different categories.

    However, it’s essential to note that the fragrance wheel is just a guide, and some fragrances may not fit neatly into a specific category. Perfumes often feature a combination of scents from various families, making them unique and distinctive.

    Nonetheless, the fragrance wheel remains a valuable tool in the perfume industry, facilitating communication and understanding among perfume enthusiasts and professionals alike.

    As a distributor for a perfume company called FM World UK, I have used the fragrance wheel on many an occasion to help potential customers choose the right scent, especially if they are looking to try something new.

    Men’s fragrance wheel                                                                          Women’s fragrance wheel

    Sometimes we don’t automatically recognise which family a particular scent falls into so with the FM World wheel, we have a male and female side. There is an inner wheel with an arrow that can be moved to a designated fragrance family and then within that selection, we can see which perfume numbers fall within that fragrance family.

    It is also worth remembering that it is best to try a perfume sample first before purchase to ensure it suits your skin type and occasion.

    A world of fragrances

    Fragrances, also commonly known as perfumes or scents, have been an essential part of human culture for thousands of years. These aromatic compositions are created to evoke pleasant sensations and stimulate our olfactory senses.

    Fragrances play a significant role in enhancing our identity, expressing emotions, and creating lasting impressions on others. Many of us have been wearing fragrances from an early age, and some, like myself, may have experimented with garden flowers when younger.

    Related article: The Psychology Of Perfume

    The history of fragrances dates back to ancient civilizations like Egypt, Mesopotamia and India, where aromatic oils and natural ingredients were used for religious rituals, therapeutic purposes and beautification.

    As trade and cultural exchanges flourished, the art of perfumery spread to Greece and Rome, becoming an essential part of their societies.

    The process of creating a fragrance, known as perfumery, involves blending various aromatic compounds to achieve a scent that is both appealing and balanced.

    Perfumers use a combination of essential oils, aromatic extracts, synthetic molecules, and other ingredients to craft unique fragrances with different notes and accords.

    These notes are categorized into three main types: top notes, middle notes (also known as heart notes) and base notes. The relationship of these notes over time creates the fragrance’s overall character and longevity.

    Top notes are the initial, brief and temporary scents that you smell immediately after applying a fragrance. They are usually light and refreshing, often derived from citrus fruits or other bright and zesty elements.

    Middle notes emerge after the top notes disappear and form the heart of the fragrance. They create the theme and personality of the scent, which can be floral, spicy, woody, or other distinctive accords.

    Base notes are the foundation of the fragrance and provide depth and longevity. They typically consist of rich and robust ingredients like wood, musk, or vanilla. These notes will be the scent that will last through the duration of your perfume or aftershave and the ones that will sit on the skin for the longest time.

    Fragrances can be classified into several categories, such as floral, oriental, woody, citrus and gourmand, among others. Each category has its unique characteristics, making it suitable for different occasions, seasons, and personal preferences.

    Over time, fragrances have evolved and perfumers continue to explore new ingredients and innovative techniques to create captivating scents.

    The fragrance industry has also expanded to include various product forms, such as Eau de parfum, eau de toilette, cologne, body sprays and scented lotions, catering for every individual and their needs.

    Beyond personal use, fragrances have found their way into other industries, such as aromatherapy, where certain scents are believed to have therapeutic effects on mood and emotions.

    Additionally, fragrances are used in household products, like candles and air fresheners, to create pleasant living spaces.

    Related article: Aromatherapy oils


    Crafted by the expert hands of Michael Edwards, this ingenious tool has etched its mark on the perfume industry, simplifying the complexities of aromas and creating a shared language for enthusiasts, professionals, and consumers alike.

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  • Perfumes

    Psychology of perfume

    We have discussed many topics on fragrances within this website, from choosing the right scent to the best places on the skin to wear it. Now let’s take a deeper look inside the psychology of perfume.

    Psychology of perfume

    Psychology, as a topic, has always been of interest to me. We usually associate it with the study of behaviour and the mind, including understanding why we do the things we do and how our thoughts and feelings are processed. But what about how a perfume scent makes us feel? Many of us wear perfume or cologne daily, and there’s a reason why we do it. It’s to make us feel happy, content, desirable, clean, and fresh. This is a fascinating area of study that explores the powerful effects that fragrance scents can have on human emotions, behaviour, and perception.

    Perfumes have been used for thousands of years for various purposes, including religious rituals, personal grooming, and status symbols.

    Today, the fragrance industry is a multi-billion-dollar market, driven by the psychological impact of scents on individuals and their social interactions. Scents can make a huge difference in everyone’s life so let’s delve into some key aspects of the psychology of perfume.

    Psychology of perfume





    Psychology of perfume

    We know that as soon as we sniff a certain fragrance, the scent can trigger emotional and memory associations. Perhaps you wore a certain perfume for your wedding or a particular scent that a family member once wore triggers a memory of a loved one who has passed. Smells have a direct connection to the limbic system, which is the emotional control centre of our brains. It’s the part of the brain responsible for emotions and memory.

    Affiliate Disclosure

    This page contains affiliate links. Should you click on a link and make a purchase, I may receive compensation.

    Psychology of perfume

    Certain scents can evoke nostalgia, joy, relaxation, or trigger negative emotions based on the experiences associated with those smells. For example, the smell of a particular flower might remind someone of their childhood or a specific event.

    Additionally, the scent of peppermint is often associated with increased alertness and improved concentration, which is why it’s sometimes used in settings where focus and attention are important, such as work or study.

    Perfumes can influence our mood and emotional state. Certain scents are known for their calming and relaxing effects, such as lavender or chamomile, which can help reduce stress and anxiety.

    This is especially relevant in today’s demanding world, where many of us experience high levels of stress and anxiety.

    Fragrances can be used as a means of emotional regulation. Some individuals may intentionally wear a particular scent when they need to boost their confidence before an important event or soothe their nerves in stressful situations.

    This association between scent and emotional states can create a comforting and familiar foundation for dealing with the demands of today’s fast-paced world.

    Psychology of perfume

    In previous years, perfumes and fragrances were often manufactured with the idea that certain scents were more suitable for either men or women. However, in recent times, there has been a significant increase in the popularity of unisex fragrances, blurring the lines of traditional gender-specific scents.

    Moreover, citrus or fruit-based scents are known for their uplifting qualities and their ability to promote feelings of happiness and energy. I am a fan of fragrances with fruit notes as they contribute to my overall well-being. These scents feel like sunshine on my skin, and when I catch a whiff of them, I instantly feel uplifted and happy.

    Many of us have heard of signature scents, and perfumes can indeed play a crucial role in expressing our individuality and defining our identity.

    We tend to choose fragrances that align with our personality or the image we want to project to the world. Some people may prefer floral scents because of their femininity, while others may opt for wood or musk notes to express strength and sensuality. Each of us is unique so our scent will be too.

    Related article: Signature fragrances

    The perfume smells play a significant role in human attraction and sensuality. Pheromones, which are chemical signals that animals (including humans) release, can influence mate selection and attraction.

    Although the effects of pheromones in humans are still debated, certain fragrances are marketed as having aphrodisiac qualities, aiming to enhance attractiveness and allure.

    You can see a collection here at FM World where we have our range of pheromone fragrances for men and women. The psychology of perfume is also evident in how we perceive and interact with luxury brands.

    It’s no surprise that many of us a drawn to the higher-priced perfumes but it’s not because of their price tag. Celebrities have a big influence over us and we enjoy following the lives of particular stars.

    Purchasing a scent that our favourite celebrity wears or has endorsed, makes us feel that bit closer to them.

    Companies are clever too with the way they market perfumes and cologne. They design and position fragrances to align with their brand image and target audience.

    For instance, a sports brand might create a fresh and invigorating scent to appeal to active individuals, while a luxury fashion brand may opt for a more sophisticated and elegant fragrance to reflect its identity.

    psychology of perfume

    Each of these will result in having an impact on the purchaser. If you have ever been into a large department store such as Debenhams, you will have noticed a specific counter full of fragrances and an assistant poised, ready to spray you as you walk past.

    It’s worth remembering that these extra details are just a snippet of what we pay when purchasing high-end perfumes such as Chanel, Baccarat Rouge and Creed.

    Quite often, the scent can be smelt as soon as you walk into a large store as it wafts in every direction.

    This encourages the shopper to investigate the scent and retailers know exactly which fragrances to select for the biggest impact during that particular season or time of year, such as Christmas.

    High-end perfumes often come with a higher price tag, creating a perception of exclusivity and sophistication. The scent itself can evoke a sense of luxury and prestige, influencing how people view the brand and its products.

    We have learned through this website that affordable fragrances are just as luxurious as the top-end expensive brands and we should go with what we can afford and what suits our skin type.

    Perfume scent can be influenced by our individual experiences. Some scents may be more appealing for certain events such as a weddings where a more delicate fragrance is suitable, especially where a lot of people attend.

    No one wants an overpowering fragrance that takes away the beauty of the day. For a more relaxed event such as an evening out and perhaps during the winter, stronger scents work very well and are often more suitable for making an impact.

    It’s no secret that perfumes play a big part in aromatherapy. This form of alternative medicine is hugely popular and utilizes the psychological impact of scents to promote well-being and address certain health issues.

    Many people try to avoid taking medication so whilst essential oils should not be a replacement for medical treatment, certain oils and fragrances are believed to have therapeutic effects.

    Alleviating stress and calming the mind or improving sleep quality. Lavender is very popular for helping those who suffer from difficulty sleeping.

    You must not rely on the information on our website as an alternative to medical advice from your doctor or other professional healthcare provider

    Related article: Aromatherapy oils

    It’s important to recognize that we all react differently with perfumes and it’s the individual who will find the perfume that most suits them and the occasion.

    The psychology of perfume is a complex and intricate field, blending biology, psychology, culture and personal experiences to understand the profound influence that scents can have on our emotions and behaviours.

    Perfumes have such an uplifting experience for both men and women and the joy that hundreds of scents can bring us as individuals.


    The psychology of perfume is a complex field that delves into human behaviour, emotions, marketing strategies as well as sensory experiences. The way we respond to scents is deeply ingrained in our souls, making perfumes a powerful tool for shaping emotions, memories, and social interactions.

    Whichever perfume you choose, enjoy the power that each scent can bring.

    Sign up for our monthly newsletter to stay updated with the latest news in the perfume world, discover candles suited for your home and garden, and much more.

  • FM World,  Perfumes

    FM World Perfumes 2023

    Working in the perfume world has its perks. Every other person I speak to loves fragrances. It’s one of those accessories that many of us don’t leave the home without. A little spritz on your way to work or your favourite for a night out completes an outfit as well as lifting our spirits.

    With the latest release of their new catalogue on 1st April this year, let’s take a look at FM World perfumes for 2023.

    We have 12 new fragrances from the Pure Royal collection to enjoy from the new releases.

    What are Pure and Pure Royal perfumes?


    Our Pure Royal range is an Eau de parfum that contains the highest quality of perfume oils and therefore they are slightly more expensive than the Pure range. That being said, they are still more affordable than many of the celebrity designer fragrances. The Pure Royal range comes in a more expensive bottle, packaging and perfume oils than the Pure range.

    ■ 4 female – PURE ROYAL

    ■ 1 female – PURE

    ■ 3 unisex- PURE ROYAL

    ■ 2 male- PURE

    ■ 2 male Golden Edition PURE ROYAL


    The FM Golden Edition fragrances come elegantly packaged in the same way as the Pure Royals selection. However, these selected perfumes have even more luxury, high-class fragrances, oils and quality ingredients for a longer-lasting perfume.

    A brief insight into FM World

    FM World began its journey in 2004 in Warsaw, Poland, by a man named Artur Trawinski, whom I have had the pleasure of meeting during my time with the company. They started their MLM business selling perfumes and over the years have expanded to many other products, including cosmetics, health, vitamins, beverages, skincare, and more.

    They are worldwide and have a passion for helping others with their everyday products at affordable prices.

    One of the reasons that FM World is so popular is that anyone can sign up if they are over 16 and create a FREE account  (UK) For other countries get in touch for your link.

    You can sign up for a FREE account in the following countries:

    Qatar, Georgia, Australia, Turkey, Ukraine, Lithuania, Latvia, United States of America, United Arab Emirates, Bulgaria, Greece, United Kingdom and Kazakhstan.

    FM World allows everyone to not only purchase their products at cost price but also to sell to others and earn an extra income.

    They sell high-quality, unique perfumes that are inspired by some of the most popular designer perfumes we see today. Some will compare our scents to designer perfumes but It’s important to point out that FM perfumes are not copies of designer perfumes.

    FM has created affordable fragrances by using the same fragrance wheel as the designer companies use but unlike designer scents that use around 16% perfume oil, FM uses 20%.

    The reason they can afford to do this is that they don’t have celebrity endorsers, TV adverts, or sales representatives in shops to advertise their brand. This keeps their costs down and they have distributors like myself, who sell to friends, family and customers.

    Why buy from the company?

    Many men and women have a designer scent or two sitting on their bedside cabinets. Many will only use that fragrance for a special occasion because of its price tag. We don’t want to be spraying a £70 bottle of Chanel no.5 when we are going to work.

    Such fragrances get used for weddings or a night out and are used sparingly. When you purchase an FM perfume, you can spray it on daily wherever you might be going.

    Even if you’re sitting at home on a Sunday, with no plans to go anywhere. FM perfumes give you the freedom to be able to spray your favourite scent no matter what you are doing.

    All the fragrances apart from the INTENSE range, contain 20% pure perfume oil. When you look at celebrity perfumes, the majority will only have 16% perfume oil. Having a higher concentration of perfume oil means that the fragrance will last on your skin much longer, usually around 6 hours.

    The INTENSE range consists of 30% pure perfume oil in the women’s scents. There is 24% oil in the men’s range. Being a stronger fragrance means that it will last around 8 hours and is suitable for those who don’t want to reapply during the day. An ideal solution for those attending a wedding or travelling on a long-haul flight.

    Related article: Why wear perfume?

    FM World consistently wants to help the customer to save money on their fragrances, which is why they have created such a unique range. With over 150 scents to choose from, you are spoilt for choice.

    Affiliate disclosure

    This page contains affiliate links. Should you click on a link and make a purchase, I may receive compensation.

    5 FEMALE scents in the Pure Royal and Pure collection


    FM 850 This fragrance sits in the FLORAL family and is a sensual and romantic fruity scent. With a gorgeous combination of notes, this perfume speaks luxury, self-confidence and femininity.

    FM world perfumes 2023

    Fragrance notes:

    Head: mango, pear, bergamot, gourmand

    Heart: orange wood, coconut, jasmine

    Base: musk, vanilla, sandalwood

    FM851- If you’re looking for a fresh and stimulating perfume, this scent is refreshing, joyful and wonderfully CITRUS with its delightful choice of fruit notes.

    FM world perfumes 2023

    Fragrance notes:

    Head: tangerine, orange, grapefruit

    Heart: basil, orange blossom, green notes

    Base: sandalwood, orange wood

    FM852-FLORAL scents are possibly the most popular for women and this one is no exception. Romantic and sensual, this perfume sits in the ORIENTAL family. A fragrance that will capture your sensual side and dazzle those who come close.

    Fm world perfumes 2023

    Fragrance notes:

    Head: tangerine, pear, hazelnut

    Heart: orange blossom, fresh flowers, sunny notes

    Base: moss, vanilla, heliotrope

    FM853– What’s not to love about an ORIENTAL scent? Strong and ambitious with its sprinkle of FLORAL scents, this perfume is energetic and liberating.

    FM world perfumes 2023

    Fragrance notes:

    Head: pear, coffee, fig tree leaves

    Heart: jasmine, licorice, patchouli

    Base: red fruits, gourmand, vanilla

    FM724– A delightful selection of FLORAL notes for that sensual and romantic scent. A subtle yet tempting perfume that will leave an ORIENTAL sillage for a perfect summer scent.

    FM world perfumes 2023

    Fragrance notes:

    Head: lemon, lime, apple, lily of the valley

    Heart: peony, magnolia, orange blossom, gourmand

    Base: sandalwood, patchouli, tonka bean, musk





    3 Pure Royal UNISEX scents

    FM945– If WOODY and FLORAL perfumes are your go-to scent, try this romantic and sensual fragrance to help stimulate the senses. What a beautiful combination of fragrance notes! Sweetness in a bottle!

    FM world perfumes 2023

    Fragrance notes:

    Head: bergamot, lemon, orange, clean aldehydes, green

    Heart: Lily of the Valley, orange wood, chocolate, jasmine, indole

    Base: vanilla, patchouli, Virginia cedar, cashmeran, white musk

    FM 946when spring is in the air, reach out for a FLORAL scent that is both sensual and romantic. Placed in the ORIENTAL fragrance family, this perfume will dance on your skin with its superb blend of classic notes.

    FM world perfumes 2023

    Fragrance notes:

    Head: damask rose, saffron

    Heart: rose, cedarwood

    Base: patchouli, vanilla, labdanum resin

    FM947– Holidays are the perfect occasion for this CITRUS, fresh and stimulating perfume. With a combination of FLORAL notes, it will stay fresh and aromatic for those longer sunny days.

    Fm world perfumes 2023

    Fragrance notes:

    Head: citrus Hesperides, tangerine, bergamot

    Heart: Neroli

    Base: cedarwood, moss, amber






    4 Pure and Pure Royal scents for men

    FM 502- An invigorating scent from the Golden Edition that blends seamlessly with the classics. The perfect scent for a special occasion as well as everyday use. Energetic and sophisticated notes give this fragrance its fresh and timeless vibe. A perfume that doesn’t age with its timeless qualities.

    FM world perfumes 2023

    Fragrance notes:

    Head: lemon, bergamot, petitgrain

    Heart: orange blossom, lavender, calone

    Base: sandalwood, cedarwood, musk, ambergris

    FM 503- For those who love an energetic and zesty fragrance that gives a sense of freedom, try this one for the smell of sweet fruit. A wonderful compliment to the summer vibe that we all enjoy. Relaxation, warmth and FRUIT notes.

    FM world perfumes 2023

    Fragrance notes:

    Head: orange, lemon, neroli, cyclamen

    Heart: rose

    Base: cedarwood, sandalwood

    Fm722– If a stronger and heavier scent is your thing then choose a perfume that sits in the FOUGERE family. This one is a seductive and classic perfume for its timeless and expressive notes.

    FM world perfumes 2023

    Fragrance notes:

    Head: bergamot, rosemary, anise, peppermint

    Heart: pink peppercorn, cinnamon bark, apple, marine/aqua

    Base: cedarwood, cashmeran, patchouli, Sandalwood

    FM723– Whilst some WOOD fragrances can be a little too heavy, the combination of CITRUS and FRUIT balances out a classy and sophisticated fragrance for a touch of self-confidence and bravery.

    FM world perfumes 2023

    Fragrance notes:

    Head: citrus, fresh, lavender

    Heart: lavender, geranium, apple

    Base: patchouli, tonka, coumarin


    FM World Perfumes continues to captivate fragrance enthusiasts with its exceptional range of scents in 2023. With a keen eye for trends and a dedication to quality, FM World Perfumes has proven itself as a leader in the industry.

    We have highlighted the brand’s commitment to innovation, sustainability, and customer satisfaction. As the fragrance market evolves, FM World Perfumes stays ahead of the curve, offering a diverse collection of perfumes that cater to every individual’s unique preferences.

    Whether it’s a classic, timeless scent or a bold, contemporary fragrance, FM World Perfumes delivers an olfactory experience that truly resonates with its customers.

    With its promising trajectory, FM World Perfumes is poised to continue enchanting fragrance lovers worldwide for years to come.

    If you are looking for a new fragrance, then pop along to the online shop and try a sample of the above perfumes that appeal to you.

    Spring is around the corner so treat yourself to a new scent to match your personality and the season.

    Sign up for our monthly newsletter for exclusive access to our latest catalogue for 2023, alongside the latest articles in the perfume world, the best candles to buy for the garden this summer and more.

    FM world perfumes 2023

    Did you know?

    You can access the Global FM world shop here

    We cover several countries around the world including:

    Croatia, Cyprus, Czech Republic, Denmark, Finland, France, Hungry, Ireland (Republic of Ireland), Italy, Malta, Monaco, Romania, Slovakia, Slovenia and Sweden.

    How to use

    Click on ‘continue as a guest’ and choose “I was recommended by FM World member number” and enter my ID number 9067378 in the ‘business partner number box’

    Select your country by using the drop-down menu and start shopping!

  • Health and wellness,  Perfumes,  Shopping

    The benefits of wearing perfume

    In this article, I want to find out from you, the reader if you wear perfume and to also share with you the benefits of wearing perfume.

    It’s no surprise that the perfume industry is huge. Valued at 50.85 billion USD in 2022, its annual growth rate of 5.9% is expected from this year (2023) to 2030.

    Every other person is wearing a fragrance, whether it be a celebrity-endorsed perfume or aftershave, cheap copies of designer fragrances or ones bought from companies that sell designer-inspired fragrances such as FM WORLD.

    Affiliate disclosure

    This site contains affiliate links to products. We may receive a commission for purchases made through these links at no extra cost to you.

    The benefits of wearing perfume

    There is a long list of why many of us will wear a fragrance from giving confidence to going for a job interview so let’s take a look at the benefits of wearing the perfect scent.


    Everyone needs confidence at some point in their lives, and whilst some almost have it naturally built into them, some need a little extra help to give them the positive boost that anything is possible.

    Confidence does come from within and often from an early age.

    Those around us can have a huge impact on how we feel whether it be negative or positive.

    As we get older, we grow in confidence as once difficult things seem to become easier as we age.

    The benefits of wearing perfume

    A Spritz of your favourite perfume at the start of the day is almost like putting on your best clothes and doing your hair.

    We always feel more confident when we look smart and wearing a gorgeous scent helps to tweak that confidence enough to get through the day.


    The benefits of wearing perfume

    Life is full of memories, good and bad and wearing a perfume that perhaps reminds you of a place that you loved visiting a loved one that’s passed away or a happy time in your life.

    Such perfume can bring back those memories that can also assist with how we feel inside and our confidence as mentioned earlier.

    Date night

    Whether it’s a first date with someone new or a partner who you’ve been married to for 20 years, that extra boost of your favourite perfume works wonders. Even better if you know the kind of fragrance that they enjoy you can set the scene for a lovely evening for two.

    The benefits of wearing perfume
    True Pheromones

    Job interview:

    Over the years, many job interviews have been conducted by telephone but at some point, we still need to see an employer face-to-face.

    It’s not just about the smart clothing, clean-shaven and tidy hairstyle that counts and makes a good impression.

    Wearing your favourite perfume or aftershave to a job interview isn’t a 100% guarantee that you’ll get the job by any means, but the employer will certainly remember you for the scent you’re wearing.

    Less is more so a light spray of a delicate fragrance is most suited.

    The benefits of wearing perfume


    Many of us who wear a fragrance daily, will know that it becomes part of our daily routine.

    Just like showering and spraying on deodorant, adding a touch of our favourite scent is uplifting and puts us in a better mood.

    The benefits of wearing perfume

    Some, like myself, will wear perfume as a daily occurrence, no matter what we’re doing.

    Whether it’s going straight to work or a little spritz on a Sunday just for chilling around the home, it’s a part of us and there are so many fragrances that are suitable when the occasion doesn’t require anything too strong.

    Body sprays are also a very good choice. If perfume seems a little too much for that particular day.

    FM World’s Body Mist

    Freshen clothes

    With the cost of living nowadays, sometimes we are encouraged to wear the same pair of jeans or the same jumper for more than one day so that the washing machine isn’t on longer than needed.

    The benefits of wearing perfume

    Some people will therefore spray their clothes with perfume to give them that fresh feel to wear on the second day.

    I would recommend spraying the perfume into the air and walking through with your clothes on rather than spraying your clothes directly, just to make sure that the mist doesn’t damage any of the fabric.

    Personal hygiene

    There are lots of products on the market today and layering fragrances has become popular too.

    The benefits of wearing perfume

    Sometimes just spraying a deodorant isn’t enough before we set off for the day so a little spritz of perfume or aftershave can make us smell even cleaner and fresher.

    Signature scent

    Lots of men and women have a signature scent, which they will wear every day without fail. There are, of course, benefits to this. Having a familiar smell to those around makes you more recognisable.

    I would always say if you do have a signature scent, be mindful of how much you spray. If you are wearing it every day you are likely to be very used to the scent yourself and therefore won’t smell its strength. This can lead to more of the perfume being sprayed and becoming a little overwhelming for others around you.

    The benefits of wearing perfume


    The benefits of aromatherapy are huge. From skincare issues to health to our well-being.

    The benefits of wearing perfume

    Lots of perfumes are built up with fragrance notes that we use in aromatherapy too.

    So for example, if you need a fragrance that is calming, then choose a perfume with lavender Ylang-ylang or bergamot.

    Related post: aromatherapy oils


    I remember the days of being young and single and going out to nightclubs and pubs with my friends and carefully choosing a nice fragrance that could potentially enchant the opposite sex.

    Something soft, and not too overpowering, yet a fragrance that would last the whole evening so that I didn’t feel the need to reapply.

    The use of pheromone fragrances is also popular to increase desirability, and these senses work with your natural body odour.

    Use Pheromones to attract the opposite sex

    Similar to hormones, pheromones work outside of the body. They increase sexual arousal in individuals.

    The benefits of wearing perfume

    A better night’s sleep

    Some people are known to wear a fragrance in bed to help with a restful night’s sleep.

    Perfumes with lavender, frankincense, and Ylang Ylang can help to reduce stress, switch off the mind, provide relief from mental health conditions, and therefore let your mind switch off and your body relax to get a good night’s rest.

    The benefits of wearing perfume


    If, like myself, you work within the perfume industry, wearing a fragrance and a different one every day can help to sell a product.

    Someone could comment on what perfume you are wearing and this allows you to let them try a sample if you have one or a spray of the bottle if you have one in your handbag.

    I always recommend trying a perfume before you purchase, no matter how much the perfume costs as not all scents are suitable on everybody’s skin.

    The benefits of wearing perfume

    Eliminate odours

    Smokers that may have cigarette smoke lingering on their clothes, may feel that spraying perfume regularly on their skin will omit such odours.

    Perfume can indeed mask unwanted smells as long as the fragrance is not sprayed too heavily.

    This can sometimes lead to the worst mixture of scents so be careful if you try this.

    You don’t even need to be a smoker to catch the smell of nicotine on your clothes and hair either.

    A short visit to a customer’s home recently where they were both heavy smokers, left my clothes, coat and hair smelling of tobacco.

    The benefits of wearing perfume

    Not a pleasant aroma and one that I have to quickly fix. I used a few sprays of FM World’s body spray into the air and I walked through the mist.

    Related article: the best summer fragrances for women 

    Smell gorgeous

    The benefits of wearing perfume

    It’s as simple as that. To smell gorgeous. Many people wear a fragrance just because they like to smell feminine or masculine and it takes them to a happy place.

    Especially when those around them complement their choice of fragrance and say “You smell nice. What are you wearing “?

    Express individuality

    We all like to be unique in many ways, so by having a certain fragrance or choice of fragrances, puts us in that bubble of individuality.

    A place where we can feel uplifted, confident, sensual and glamorous, just from a spritz of a bottle.

    Everyone loves a compliment too and if you happen to be wearing a popular scent the others recognize, and you receive a compliment, it can only be a good thing.

    The benefits of wearing perfume


    Whatever your reason for wearing perfume, I’d love to hear from you so please drop a comment on the box below with your answers to the following questions.

    1. How often do you wear perfume?

    2. Do you wear a scent to match the season?

    3. Do you choose a particular fragrance to take on holiday?

    Sign up for our monthly newsletter for the latest blogs in the perfume world, how to get samples of your favourite perfumes, what candles are the perfect scent for the home and more.

  • FM World,  Perfumes,  The cost of perfume

    Perfumes that last all-day

    Men and women love fragrances, there is no doubt, but how difficult is it to find perfumes that last all day?

    Whether it is a fragrance to wear for a wedding, a day at work, or out and about sightseeing, we all look for a scent that can stand the longevity of the day.

    Very few designer and expensive perfumes and aftershaves will last for 8 hours, so there is the need to re-apply at some point during the day.

    Not everyone wants to carry a bottle of their favourite around with them.

    Especially if your taste in perfume has a designer bottle that is more fitting for your bedside table than in your handbag or briefcase.

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    When you click on links to various merchants on this site and make a purchase, this can result in this site earning a commission. Affiliate programs and affiliations include, but are not limited to, the eBay Partner Network.

    Perfumes that last all day

    We are often drawn to a designer bottle before we try the scent. The celebrity behind a fragrance will influence our purchases as well.

    Another factor alongside a perfume that lasts all day is the cost. Many of us have expensive taste in fragrances not always the budget that goes with it.

    Welcome to FM World- affordable fragrances

    Perfumes that last all day

    Buy FM PURE no.9

    This is where FM World perfume bottles for men, women, and unisex scents come into play.

    With a vast selection of scents that suit any budget and inspiration from the designer perfumes that we see on the shelf and online today, it’s of little surprise why so many people are buying their next bottle from a successful company.

    FM WORLD knows just what their customers are looking for in a fragrance.

    ■ Affordability

    ■ Longevity

    ■ Gorgeous scents

    ■ Matching products

    Have you noticed that we haven’t put fancy design bottles?

    Perfumes that last all day

    Buy FM Pure Royal unisex 900

    FM WORLD knows that they don’t need to create a flashy and glitzy designer bottle to sell their fragrances.

    Simplicity is key, along with a scent that has beautiful notes to suit anyone, including children.

    Related article: fragrances for children

    Why is FM perfume so popular?


    First of all, FM has created perfumes that come in simplistic bottles as we know that it’s the scent that the customer wears and not the bottle.

    Perfumes that smell expensive

    Secondly, the company has no celebrity endorsers, TV advertisers, or sales reps in store as their products can only be purchased through a distributor or preferred customer. More details about that later.

    They have created perfumes that contain 20% perfume.

    When we look at designer bottles, more often than not, we purchase a bottle of eau de toilette.

    Purchasing a bottle of pure perfume with a designer label could set you back around £100-£350 ($112-$393).

    This will also depend on who the designer is.

    Many designer fragrances are diluted whereas with FM perfumes, they use pure oil.

    Using pure perfume oil

    FM can afford to use pure oil because as mentioned above they don’t use the endorses or advertise anywhere so they are not paying out for these external sources.

    A very savvy way of creating perfumes and aftershaves.

    FM bottles are numbered


    The bottles are still elegant, there is no doubt and instead of having a name on each bottle, FM uses numbers for each of their perfumes.

    Customers know that if they purchase a bottle of FM perfume, they will have a scent that lasts around eight hours if they purchase a bottle from the PURE range.

    A great benefit to these perfumes is that there is a selection that comes with an INTENSE range.

    Perfumes that last all day

    Did you know that FM also creates pheromones?

    Related article: Perfume pheromones

    The INTENSE range simply means that the perfume oil is 30% instead of 20%.

    With a higher rate of perfume oil, you will most certainly enjoy a long-lasting perfume for men and women as the scent will last around 10 hours.

    We know that in today’s world, money is a big problem for many and shoppers see buying perfumes as a luxury, especially the high-end expensive brands.

    10% OFF At HottPerfume.com Orders $50 & Up

    This is another reason why FM has created beautiful fragrances that everyone can afford.

    Having a range of sizes also makes it a better and affordable option for many. There are 100ml, 50ml and 15ml bottles.

    Women love perfumes that fit neatly in their handbags and are small enough to take on a plane for a holiday.

    With such a huge collection to choose from, it’s of little surprise that both women and men have fallen in love with the gorgeous scents of FM fragrances.

    Many have heard of the fragrance wheel and this is used when we perhaps want to try a new scent and aren’t sure what type of scent to try.

    Looking at the fragrance family helps to narrow down our choices.

    Perfumes are based around different fragrance notes and when we combine similar notes, it becomes more likely that scents smell similar to other perfumes on the market.

    We have previously discussed designer perfumes and FM fragrances and their similarities here so we know that there are no copycat perfumes within FM.

    How to save more money on your fragrances

    FM gives everyone from all over the world the opportunity to join the company for FREE!
    With many companies such as Avon, Arbonne, or Scentsy, there is a registration fee.
    Something that not everyone wants to pay out, especially if it turns out that the company isn’t a fit for you.
    Perfumes that last all day



    Signing up as a preferred customer:

    Anyone can sign up over the age of 16 and the link for those who live in the UK can be clicked here.
    If you are interested in signing up and you live outside of the UK, please get in touch and I will assist you with signing up in your country. We have offices all over the world.
    The benefits of signing up:
    Saving up to 33% on selected products in the catalogue to use for yourself or to sell to someone else. Friends and family gift ideas can be purchased from your account and every product that you purchase will give you points.
    The more products you purchase for yourself or sell to others, the more commission can potentially earn.

    Signing up as a distributor:

    Working similarly to a preferred customer, the added benefit of signing up as a distributor is the opportunity to be able to build a team alongside purchasing the products at a discounted price.

    You still earn your points and commission and the points that your team earns go into your group points as well as their accounts.

    Are you a pyramid scheme?

    No. Apart from pyramid schemes being considered illegal, let me explain why all businesses are ‘pyramids’.

    Below, you will see a pyramid ‘structure’.

    Perfumes that last all day

    The majority of businesses will have this structure. Big businesses such as McDonalds, Boots, M&S and Wilkinson.

    Everyone starts at the bottom of a pyramid the employees and some work their way up to the top to become a manager.

    We all have our journey when we start a new ‘job ‘ and reach different levels at different times in our business.

    The same goes for Network Marketing.

    We all start at the bottom and build our structure and that structure builds its own and so on.

    Perfumes that last all day

    Everyone has the potential to earn commission and profit, unlike your 9-5 job, where you get paid regardless of how much work you do. With FM World business, every member is required to do the work to see the results.

    We have always been taught to look for a job, so we miss the opportunities out there.

    Get in touch if you would enjoy an opportunity to save on your purchases or sell to friends/family and colleagues.

    So there are perfumes available that do last all day. If you need any help in choosing a scent, get in touch or add a comment below.

    Sign up for our monthly newsletter that keeps you up-to-date with the perfume world, the latest blogs, and news.


  • History,  Perfumes,  Queen Elizabeth

    What perfume did Queen Elizabeth wear?

    Our late Queen certainly had good taste in colours with her outfits, handbags and style of jewellery but what perfume did Queen Elizabeth wear?

    Everyone has their own unique scent and favourite aroma when it comes to perfume. Many have a signature scent that reminds everyone around them of their presence.

    What perfume did Queen Elizabeth wear

    Our late Sovereign never needed a particular scent to stand out or be noticed as her presence in this world was by far the greatest in the world.

    Nether the less, the Queen wanted to wear a scent for all of her duties and events that she attended so let’s take a look at what perfume our beloved Queen wore.

    According to Vogue Magazine, one of Queen Elizabeth’s favourite scents was Guerlain L’Heare Bleue. A scent that was first created way back in 1912.

    Surprisingly not as expensive as we may think either.

    Around $126.00/£108.00 from their website is a pretty reasonable price some may say, especially for someone as high profile as Her Majesty.

    Other places such as eBay will have a variety of prices so it’s worth taking a look.

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    When you click on links to various merchants on this site and make a purchase, this can result in this site earning a commission. Affiliate programs and affiliations include, but are not limited to, the eBay Partner Network.

    Take a look on eBay for Guerlain L’Heare perfume 

    We almost see a touch of royal with the shape of this perfume bottle which was designed by Raymond Guerlain. The soft top edges almost look like a scroll, used by the ancient Greeks and with a hollowed heart as its stopper, it gives a sense of royalty and romance.

    Another ‘royal’ look also shows with the blue circled label in the centre of the bottle. Some might say that it is a very fitting scent for our Queen to be wearing too when we learn of the fragrance notes behind this scent.

    Top notes: Aniseed, bergamot

    Heart notes: Tuberose, carnation, violet, rose and Neroli.

    Base notes: Tonka bean, iris, benzoin and vanilla.

    Take a look at the heart notes in particular with this scent. What a wonderful combination of flowers and those that very much speak volumes when it comes to royalty.

    Quite fitting also that L’Heure Bleuemarks the meeting of two soulmates destined to become one in the frisson of eternity “-Guerlain.com

    What perfume did Queen Elizabeth wear

    With iris being one of the most expensive and admired fragrance ingredients, it’s easy to learn why this perfume is fit for a Queen and is the key ingredient in this bottle.

    What perfume did Queen Elizabeth wear
    Iris scent makes its mark in the Queens favourite perfumes

    The top notes give a distinctive smell of aniseed with a fresh scent of bergamot – a beautiful combination of floral, citrus and tangy notes. The base notes are rich and warm in toasted almonds, vanilla, nutty, cinnamon and spicy scents







    Three stages of perfume notes


    We know that perfume goes through three stages when it is worn on the skin and we instantly smell the top notes of any perfume.

    These will be the notes that hit us instantly as soon as we spray our scent. They are our first impression of a fragrance and the first to leave your skin.

    Top notes are often fresh, citrus and refreshing and once they calm down, usually around 5 minutes of being on the skin, we then smell a selection of heart notes.

    The heart notes of a scent are the main centrepiece of a perfume and the notes we smell tend to linger between 6-8 hours after it has been sprayed.

    As these notes last a longer time than the top notes, they usually have a floral and woody scent that lingers.

    Once those heart notes have settled down, we then appreciate the base notes and these are the notes that stay for the rest of the duration of the perfume.

    Alongside the heart notes, the base notes are also the scents that those around us will continuously smell.

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    Base notes are the foundation of perfume and almost the lasting scent and impression.

    These notes are the ones that others will remember you by, bring back fond memories and add fullness and depth to your scent.

    Often base notes are woody, with a delicate fragrance of musk and are the longer lasting within your chosen perfume.

    If you purchase a perfume or aftershave that contains 20% perfume oil, such as FM World fragrances, you will have a lasting scent for perhaps longer than 8 hours.

    This also depends on your skin type too.

    Depending on what strength perfume you have purchased, whether it be an eau de toilette, eau de perfume or perfume can also determine how long the fragrance lasts.

    Another favourite scent for the Queen

    Another popular choice of perfume that the Queen has been known to wear and affordable too is White Rose by Floris, created by Mr John Floris in the early 1800s.

    A scent that has also been worn by Florence Nightingale and is cruelty-free.

    This more simplistic design of bottle will set you back around $145.00/£80.00 so within many a perfume lovers budget.

    This bottle too, shows that the Queen does have a favourite when it comes to particular fragrance notes.

    Fragrances notes in White Rose by Floris


    Top notes: Aldehydic green and carnation

    Heart notes: Iris, rose, jasmine and violet

    Base notes: Amber, musk, and powdery notes

    • As one might expect with a name like White Rose, this fragrance is a fairly lightweight scent that doesn’t overpower and lasts for around 9 hours.

    White Rose by Floris 

    What perfume did Queen Elizabeth we

    It brings a sense of bouquet flowers with its soft choice of aroma. Another scent that has iris notes that are balanced out well with the amber and musk.

    Our Queen had great taste when it came to perfume. Classy scents to match her classic dress sense.

    Have you ever tried these perfumes that the Queen has worn? Let me know below. I’d love to hear your thoughts.

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