Branding,  Perfumes

The cost of perfume

The cost of perfume is often a talking point when designer fragrances are mentioned. Therefore, saving money is a focus for many of us. If we can find a suitable fragrance that is a better price and suits our needs, we’re all for that. Working with a perfume company brings its fair share of questions.

One of the questions that is most asked is what the difference is between designer fragrances and FM fragrances. Many have been very sceptical over the years, certainly more so in the early days when FM was created.

The cost of perfume
Drom create perfume oil for many designers as well as FM

How can a perfume that smells almost identical to a designer one cost so much less? Here’s a breakdown of the difference and where your money goes when you purchase both.

Designer- the true cost of perfume

Do you sell designer perfume?

When it comes to designer perfumes, the first thing we think of is fancy packaging. Some boxes are just as creative as the bottles and it’s good practice to keep them in the box away from direct sunlight when storing. They will last longer when stored correctly.

One of the main features that stand out with designer perfumes is their stunning bottles. There are some gorgeous bottles in the stores and this alone makes the product eye-catching for the customer. When a product stands out, we are more likely to purchase it.

Some most distinctive bottles are Angel by Thierry Muglar. Shaped like a star. Not the most practical bottle as it doesn’t stand up on its own. That one is best to keep in its box.

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The cost of perfume
Good Girl by Carolina Herrera
The cost of perfume
Angel perfume by Thierry Mugler

Another one which is likely to catch the eye is Good Girl by Carolina Herrera. A very large bottle that’s shaped like a blue stiletto shoe and another one that isn’t practical for every day.

Especially if you want to take it with you in your handbag for a night out. We are certainly a visual nation when it comes to designer bottles and packaging. Besides a small portion of money going towards the fancy packaging, what else does the customer pay for?

Celebrity perfumes

Every celebrity perfume will have a celebrity endorser.

The cost of perfume

A celebrity endorser is someone famous who uses their status and fame to advertise a product or brand. They get paid thousands of pounds to advertise a product such as a fragrance, in an advert that may only last 30 seconds. Everything from the hair, the makeup and the wardrobe to the backdrop set or destination of the advert will cost money and lots of it.

Advertising

TV advertising is another part of where our money goes. You’ll often see perfume adverts, especially around Christmas time when TV bosses will take advantage of viewers watching TV during the run-up to Christmas. Customers are looking at ideas for gifts and what better way than to showcase a product during peak time?

Christmas adverts seem to start earlier each year, as early as October. The TV screen gets showered in adverts to encourage early sales.

Diluted perfume oil

Designers fragrance perfume oil is diluted so the expensive bottle of Chanel No 5 that you’ve purchased won’t last as long as you’re hoping. We all expect a scent to last for the working day at best without the need to re-apply. This is the production line before your fragrance reaches your shopping basket.

Manufacturers ➡️ warehouse ➡️ distribution centre ➡️retailers ➡️ customers.

So when we see just what and who is involved in creating a designer perfume, it highlights why the cost can be expensive, especially the top-end brands.

FM perfumes- an alternative to high-street brands

As we’ve just highlighted about the packaging of designer perfumes, FM uses simple packaging. We don’t need to put our bottles inside fancy boxes. No one sees the box when you purchase a new bottle so why pay money for it?

We also have a simple bottle design. Customers are not paying for the bottle when it comes to FM perfumes. It’s the contents inside that matter the most.

Pure oil is used when FM perfumes are created. They don’t dilute the perfume oil so your perfume will last much longer.

Distributor ➡️ customer- it’s a simple process and as we don’t have a ‘middle man’ we can keep the costs low for you. No advertising, no endorses, no expensive packaging.

Keeping more money in your purse

We know the importance of having a fragrance that lasts and is kind to your purse/wallet.

Many of you have made the swap and are making huge savings on your fragrances.

Remember:

  • No one sees the fancy box
  • No one sees the fancy bottle
  • Celebrities get paid thousands to advertise
  • TV adverts cost thousands to produce
  • Your perfume oil gets diluted
  • There’s a long chain before the customer gets their product.

So, why are designer perfumes so expensive? It’s crystal clear.

Perfume and beauty resources

We have samples of over 150 fragrances that are available for you can try. 

6 Comments

  • Johnny

    That´s the reason!!!! I knew it, could never understand how could perfumes be sooo expensive, and never repaired on the background (martking, packaging and so). Thing is, besides all this, if you do want a good perfume, you will need to spen a few bucks…. I am a fan of Tommy´s perfumes, but I can assure that besides it´s smell, I do buy it because of the fame they have…

    • Louise Allen

      Hi Johnny, thank you for reading my post.

      Absolutely ! As consumers of perfume, we never go into depth to find out why designer fragrances are so expensive, yet so many pay the hefty price tag. Interesting too that you purchase Tommy’s perfumes because of the fame. We are great followers of celebrity endorsed products and many a time we are paying for the name tag.

      Great to hear a ‘consumer’ side, so thanks for sharing ! 

  • Danny

    A total Eureka moment occurred to me whilst reading this article, I had always assumed that the FM fragrances were copied attempts of more successful brands, but I now realise that the difference in price is not solely due to a change in the name of a product but instead a combination of factors are all in play to inflate the overall price of a designer brand.

    Thanks for an informative article.

    • Louise Allen

      Hey Danny, great to have given you a lightbulb moment. 

      We certainly are a unique brand and like yourself, there are many others who are led to believe that FM fragrances are copies so I felt it was important to write this article to show how different our fragrances are. 

      So much of consumers money pays for external factors like celebrity endorsers and fancy packaging and very little of what we pay for is towards the liquid inside the bottle. 

      I love to help others save money and working with a fragrance company that provides quality perfumes that are much more affordable was definitely a lightbulb moment for me !

      Thank you for reading ! 

  • Ledi

    Yes this is really true. We try often to choose the best perfume and we see a lot of advertisements but it’s so hard to decide which one would be a perfect fit, but definitely pure oil perfumes are the best cause they are 100% skin safe. We don’t have to spend a lot of money for a perfume, bottle doesn’t matter, as long as the smell is great and resistable. 

    Thanks for your article.

    • Louise Allen

      Thank you Ledi, this is very true. We wear the fragrance, not the bottle so as long as we find the right scent that suits us and is a genuine perfume, we don’t need to spend a fortune on our purchases. This is one of the reasons why I joined FM World. Unique and affordable perfumes that suit everyone.

      Thank you for stopping by.

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