Branding

  • Branding,  Celebrities,  Perfumes

    Celebrity endorsed perfumes

    We see celebrity endorsed perfumes everywhere. Online and on the high street. So when did it all start?

    Back in 1987, Elizabeth Taylor first started the trend when she herself launched her perfume called Passion.

    The first celebrity to begin the endorsement trend

     

    Celebrity endorsed perfumes
    Elizabeth Taylor’s signature fragrance White Diamonds

     

    This wasn’t her first fragrance either. She created her signature fragrance called White Diamonds in 1991 but the success came with the release of Passion 3 years earlier and became one of the best -selling fragrances of all time.

     

    Surprisingly, Passion isn’t expensive to purchase as you may think.

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    Take a look on ebay for Passion by Elizabeth Taylor 

     

    With such an iconic celebrity at the forefront of this trend, it wasn’t long before the likes of Paris Hilton, Jennifer Aniston and Beyoncé became just some celebrities who saw a market and a platform for following in her footsteps.

     

     

    It’s a well-known fact that having a celebrity behind their own perfume is going to help massively with perfume sales.

     

     

    Do men and women simply purchase a designer fragrance because of the name behind it?

     

     

    Perhaps they did a few years ago but these days it’s not just the name behind the brand that matters. After all, there’s little point in purchasing a Beyoncé fragrance just because such a music icon is behind its creation.

     

    We purchase perfumes for their fragrances notes and longevity too.

    Women and men need to like the scent in order to wear it. It’s a waste of money if the bottle is going to sit in the wardrobe and never be worn.

    It’s not just perfume either that celebrities have endorsements on.

    Anything from clothing, jewellery and hand bags all have a touch of celebrity attached.

    Items that are endorsed by famous people will sell much quicker too. It’s a very clever marketing strategy and one that has been around for many years.

    Celebrity endorsed products

    When a celebrity endorses a product, this gives scope for the product to reach a larger audience and therefore making more sales.
    When we see a perfume that has been endorsed by Beyoncé for example, it immediately gives the buyer confidence in their purchase as the person behind the brand is well-known.
    Having such an iconic celebrity also makes the product more appealing.
    Have you noticed how attractive the celebrities are who endorse products ? It makes it more enchanting.

    Buying a well-known perfume

    Purchasing a perfume from a celebrity has a positive impact on the buyer and when they wear the fragrance created by their favourite singer/celebrity, it instantly gives confidence.
    The consumer also feels more important because they are wearing such a fragrance.
    Whenever we see a perfume being advertised on the TV, it will always have a famous face in the commercial.
  • Branding,  Perfumes

    The cost of perfume

    The cost of perfume is often a talking point when designer fragrances are mentioned.

     

    Therefore, saving money is a focus for many of us. If we can find a suitable fragrance that is a better price and suits our needs, we’re all for that.

    Working with a perfume company brings its fair share of questions.

    One of the questions that is most asked is what the difference is between designer fragrances and Fm fragrances.

    Many have been very skeptical over the years, certainly more so in the early days when FM was created.

     

    The cost of perfume
    Drom create perfume oil for many designers as well as FM

     

    How can a perfume that smells almost identical to a designer one cost so much less?Here’s a breakdown of the difference and where your money actually goes when you purchase both.

    Designer- the true cost of perfume

    Do you sell designer perfume ?

    When it comes to design perfumes, the first thing we think of is the fancy packaging.

    Some boxes are just as creative as the bottles and its good practice to keep them in the box away from direct sunlight when storing. They will last longer when stored correctly.

    One of the main features that stand out with designer perfumes is their stunning bottles.

    There are some gorgeous bottles in the stores and this alone makes the product eye-catching for the customer.

    When a product stands out, we are more likely to purchase it.

    Some most distinctive bottles are Angel by Thierry Muglar. Shaped like a star. Not the most practical bottle as it doesn’t stand up on its own. That one is definitely best to keep in its box.

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    The cost of perfume
    Good Girl by Carolina Herrera

     

     

    The cost of perfume
    Angel perfume by Thierry Mugler

     

     

    Another one which is likely to catch the eye is Good Girl by Carolina Herrera. A very large bottle that’s shaped like a blue stiletto shoe and another one that isn’t practical for every day.

    Especially if you want to take it with you in your handbag for a night out.

    We are certainly a visual nation when it comes to designer bottles and packaging.

    Besides a small portion of money going towards the fancy packaging, what else does the customer pay for ?

    Celebrity perfumes

    Every celebrity perfume will have a celebrity endorser.

     

     

    The cost of perfume

     

    A celebrity endorser is someone famous who uses their status and fame to advertise a product or brand.

    They get paid thousands of pounds to advertise a product such as a fragrance, in an advert that may only last 30 seconds.

    Everything from the hair, the make up and the wardrobe to the backdrop set or destination of the advert will cost money and lots of it.

    Advertising

    TV advertising is another part of where our money goes.

    You’ll often see perfume adverts, especially around Christmas time when TV bosses will take advantage of viewers watching TV during the run up to Christmas.

    Customers are looking at ideas for gifts and what better way than showcase a product during peak time.

    Christmas adverts seem to start earlier each year, as early as October. The TV screen gets showered in adverts to encourage early sales.

    Diluted perfume oil

    Designers fragrance perfume oil is diluted so the expensive bottle of Chanel No 5 that you’ve purchase won’t last as long as you’re hoping.

    We all expect a scent to last for the working day at best without the need to re apply.

    This is the production line before your fragrance reaches your shopping basket.

    Manufacturers ➡️ warehouse ➡️ distribution centre ➡️retailers ➡️ customers.

    So when we see just what and who is involved in creating a designer perfume, it highlights why the cost can be expensive, especially the top end brands.

    FM perfumes- an alternate to high street brands

    As we’ve just highlighted about the packaging of designer perfumes, FM use simple packaging.

    We don’t need to put our bottle inside fancy boxes. No one see the box when you purchase a new bottle so why pay money for it ?

    We also have a simple bottle design. Customers are not paying for the bottle when it comes to FM perfumes.

    It’s the contents inside that matters the most.

    Pure oil is used when FM perfumes are created. They don’t dilute the perfume oil so your perfume will last much longer.

    Distributor ➡️ customer- it’s really a simple process and as we don’t have a ‘middle man’ we can keep the costs low for you. No advertising, no endorses, no expensive packaging.

    Keeping more money in your purse

    We know the importance of having a fragrance that lasts and is kind to your purse/wallet.

    Many of you have made the swap and are making huge savings on your fragrances.

    Remember:

    • No one sees the fancy box
    • No one see the fancy bottle
    • Celebrities get paid thousands to advertise
    • TV adverts cost thousands to produce
    • Your perfume oil gets diluted
    • There’s a long chain before the customer gets their product.

    So, why are designer perfumes so expensive?

    It’s crystal clear

    Perfume and beauty resources

     

    We have samples for over 150 fragrances that are available for you can try. 

  • Branding,  Perfumes

    Do you sell designer perfume

    “Do you sell designer perfume   ?”

    “I like Chanel no.5. Can you get me a bottle?”
    No.“ Do you sell a copy of Chanel no.5 ?”
    No.

    Do you sell designer fragrances? At FM, we are our own brand.
    If we really did have a bottle of Chanel no. 5, it would be in the same style bottle with the same packaging. This would be classed as a copy.

    You won’t find any of our fragrances in designer boxes carrying a designer name because we simply do not sell designer fragrances or copies of them.

    “But wait ! Your fragrances smell the same so they must be copies “

    The same designer smell

    For many years, there has been a myth that our fragrances are a copy of the designers. Let’s look into that.

    Fake designer perfume 

    What does a copied fragrance look like?

     

    Well, a fragrance that is copied will indeed come in the same packaging and the same bottle but the actual fragrance will be very diluted, therefore proving that the so-called designer fragrance you have purchased, is indeed fake.

    If our fragrances were fake, they would be in the same bottle and packaging as the original designer fragrances.

     

    As you will see, our fragrances have their own design, their own bottle and we don’t need to dilute our perfumes. Quite the opposite. With ours, you receive more perfume oil in each of our bottles than that of the designers.

    Long lasting fragrances

    Many of our fragrances do smell very similar, if not identical but that’s not because we’ve copied them.

     

    We use the same company for our perfume oils called DROM  The company that provides perfume oil to the designer names also provide to FM.

     

    We also use the same fragrance notes from the fragrance families.

    With our fragrance families and notes, we fall into several different categories so if we were to use similar fragrance notes for one of our perfumes that the designers use for one of theirs.

    There will very likely be a similarity in the scent.

     Selling designer perfume

    Unlike the designers, who use celebrity endorsers, tv advertising and less perfume oil (EDT) here at FM we don’t need to dilute our product.

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    French perfume 

    We can use pure oil (20%) because we don’t have the overheads. We use distributors like myself which enables the company to sell unique and affordable perfumes to YOU.

    What we can offer for similar scents

    So if your favourite fragrance happens to be Chanel no.5, I can sell you an affordable bottle that has the same fragrance notes, and it will smell similar, if not identical.

    Make the designer switch

    Do you sell designer perfume
    Our unique bottles of Pure Royal

     

    If you haven’t already, try a sample of your favourite and see if you can make the switch.
    #samples
    #fragrancelist

     

  • Branding,  Perfumes

    Name brand perfumes

    When it comes to name brand perfumes, why are they so expensive?

     Why do we pay so much money ?

    I  remember having a nose in my mums make up bag  when I was younger and there was often a Chanel or Elizabeth Arden lipstick or a L’Oreal mascara.

    Name brand perfumes 

    Of course, when I was young I knew no different with regards to expensive brands.

    To me, it was just a lipstick, or mascara.

    Why was there such a big price tag?

    I was completely unaware of how pricing worked as a youngster.

    It’s not until you look into it deeper, that we learn how prices vary so much depending where you purchase from.

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    Name brand perfumes
    At Hottperfume.com there are huge savings on your favourite fragrances

     

     

     

    The price of name brand perfume 

     

    We all see ‘expensive’ in different ways. 

    Some might say that a product is expensive because they can’t afford to buy it, whilst others see it as ‘not worth the price tag’.

     

    So what makes brands expensive ?

     

    Whilst one product alone may not break the bank, having several high end items in your make up collection will soon add up.

    We all know just how much money women alone can spend.

    Luxury perfume and make up are two of the top products that women buy.

    When it comes to perfume, a very small percentage is the actual cost of the smell.

    The majority of what we are paying for is the cost of the packaging, marketing and advertising of the product.

    After all, if the perfume isn’t advertised then no one will actually know about it to purchase in the first place.

     

    Women will often purchase known brands, therefore they are paying not just for the product, but the marketing, the brand name and prestige that comes with such names.

     The power of branding     

     

    Just like a bottle of Chanel perfume, no one sees your lipstick container or it’s brand name. It sits in your handbag until used.

    At FM we sell less expensive make up, just like our fragrances and just like the designers, we never compromise on the quality either.

    We don’t need to advertise on tv.

    There are millions of distributors around the world, like myself.

    We speak to friends/family and work colleagues about our fragrances and the fact that we can save customers money by buying an alternative bottle.

     

    Chanel No.5 perfume history

     

    Name brand perfumes
    Designer perfumes have always been expensive

     

    We are a cruelty free company and affordable.

     

    Contact me for any info. I’d love to help with any queries.

    Name brand perfumes
    Branded products with big price differences

  • Branding,  Perfumes

    High street perfumes

    High street perfumes. I see other people advertising our business as “selling High Street fragrances at a fraction of the price!” Let’s correct that.

    Firstly, we don’t sell High Street fragrances.Wait !! What??

     

    We sell unique fragrances that use the same perfume oil and fragrance wheel as the designers, therefore they have a similar (not copied) scent.

    Secondly, there is no “fraction of the price” Our fragrances, like any product you find on the High Street, has its own price tag.

     

     

     

     

    High street perfumes
    Save money on an alternative

    High street perfumes
    Classy bottles that contain unique fragrances

     

     

     

     

    High street perfumes

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    They are affordable and because you can’t purchase them in the shops nor are they advertised on TV by celebrities.

    We can therefore add more perfume oil to our bottles which means that you will purchase a perfume, not an EDT, that lasts much longer on your skin

    Unique-

    We have created out own style of fragrance in simplistic bottles, numbered clearly on the labels for their own individuality.

    Affordable-

    Perfume has always been an expensive product to purchase and we are forever trying to find alternate places to purchase our favourites.

    Online has always been the more affordable option as we do pay over the odds when purchasing from shops and department stores.

    No hidden costs-

    Why pay over the odds with branding, endorsements or advertising? It’s unnecessary and the extra money could go on to pay for something else.

    Pampered pooches

    We can’t forget about our four legged friends. They too need pampering and love to smell gorgeous!

    Things have certainly moved on from when dogs used to be shampooed and that was pretty much it when it came to grooming.

    This company below sell fragrances for your pets and what a wonderful idea to create such for our beloved pets.

    They can and do smell of wet fur from time to time. Their skin an become dry, just like ours so they too deserve products to make them look and feel loved.

    Check out the link below for products for pets.