‘Do you sell designer perfume’? This is a question I have often been asked since I became a distributor for FM World.
‘I like Chanel No. 5. Can you get me a bottle?’ The answer is always ‘no,’ so let me explain the reason why you won’t be able to purchase a designer bottle from our perfume company.
At FM World, we are a unique brand. So, what does that mean?”
Being a brand name
Having your unique brand typically refers to creating and establishing a unique identity for a product, service, or individual. It involves developing a distinct personality, reputation, and image that sets you apart from competitors and resonates with your target audience. A brand represents the perceptions, values, and experiences associated with a particular entity or offering.
Having an identity is a brand having a clear and consistent identity that reflects your purpose, values, and mission. It defines who you are, what you stand for, and what you offer.
A strong brand sets itself apart from competitors by highlighting its unique selling points and distinctive qualities. It emphasizes what makes it special or different and positions itself as the preferred choice in the minds of consumers.
A well-established brand ( FM World began its journey in 2004) grows trust and credibility with its audience. Consistently delivering on promises, providing quality products or services, and maintaining excellent customer experiences helps build a positive reputation.
Our brand has become worldwide and hugely successful as we have created an emotional connection with our target audience. This connection helps build loyalty and has encouraged our customers to become advocates for the brand.
At FM World we have thousands of distributors like myself, as well as leaders and loyal customers who all enjoy the products that the company have created.
If we did have a bottle of Chanel no. 5 that we could see, it would be in the same style bottle with the same packaging. This would then be classed as a copy and a fake bottle.
You won’t find any of our fragrances in designer boxes carrying a designer name because we simply do not sell designer fragrances or copies of them.
Another question I sometimes get asked is “So how do our fragrances smell the same if they are not copies? “
For many years, there has been a myth that our fragrances are a copy of the designers so let’s look into that and clarify a few things.
Fake designer perfume
We’ve all come across a fake product at some point in our lives but what does a copied fragrance look like?
A fragrance that is copied will often come in the same packaging and the same bottle but the actual fragrance will be very diluted, therefore proving that the so-called designer fragrance you have purchased, is indeed fake.
If our fragrances were fake, they would be in the same bottle and packaging as the original designer fragrances.
As you will see, our fragrances have their unique design and bottle and we don’t need to dilute our perfumes. Quite the opposite. With our perfumes, you receive more perfume oil in each of our bottles than that of the designers, who often use around 16% perfume oil compared to FM’s 20% oil.
Many of our fragrances do smell very similar, if not identical but that’s not because we’ve copied them. We use the same company for our perfume oils called DROM.
This huge company provides perfume oil to many designer names such as Chanel, Gucci and Calvin Klein to name a few. They also provide to FM World.
FM also use the same fragrance notes from the fragrance families.
Fragrance families are a way to categorize and classify different types of perfumes based on their dominant scent characteristics. There are several commonly recognized fragrance families, including:
1. Floral: This family encompasses fragrances that feature the scents of various flowers, such as rose, jasmine, lily, and violet. Floral perfumes are often feminine and romantic.
2. Oriental: Also known as “amber” or “spicy” fragrances, oriental perfumes are rich, exotic, and often warm. They may contain notes of spices, vanilla, musk, and precious woods like sandalwood or patchouli.
3. Woody: Fragrances in this family are centered around woody notes like cedar, pine, or sandalwood. They can be earthy, and masculine, and evoke the scent of forests.
4. Fresh: Fresh fragrances are light, clean, and invigorating. They often include notes like citrus fruits (lemon, bergamot), green leaves, and aquatic elements.
5. Citrus: This family focuses on the bright and refreshing scents of citrus fruits, such as lemon, orange, grapefruit, and bergamot. Citrus perfumes are lively and energetic.
6. Chypre: Chypre fragrances have a distinctive composition featuring a combination of citrus top notes, floral middle notes, and mossy or woody base notes. They are sophisticated and timeless.
7. Fougère: The fougère family is characterized by aromatic notes, such as lavender, oakmoss, and coumarin. These fragrances often have a masculine quality and are commonly used in men’s colognes.
8. Gourmand: Gourmand fragrances evoke the scent of edible treats and desserts. They often feature notes like vanilla, chocolate, caramel, or coffee and create a sweet and indulgent aroma.
9. Aromatic: Aromatic fragrances highlight herbs and spices like lavender, basil, sage, or thyme. They can be refreshing and are commonly used in men’s and unisex scents.
10. Leather: Leather fragrances capture the scent of leather, often with additional notes like tobacco, spices, or wood. They can be bold, and smoky, and evoke a sense of luxury.
These fragrance families provide a framework for understanding the dominant scent characteristics of different perfumes, but many fragrances may contain elements from multiple families or defy easy categorization.
With our fragrance families and notes, we fall into several categories. If we were to use similar fragrance notes for one of our perfumes that the designers use for theirs, there would very likely be a similarity in the scent.
Selling designer perfume
Unlike the designers, who use celebrity endorsers, TV advertising and less perfume oil (EDT) at FM we don’t need to dilute our product.
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We can use pure oil (20%) because we don’t have the overheads. The company have thousands of distributors like myself, which enables the company to sell unique and affordable perfumes to you, the customer.
What we can offer for similar scents
If your favourite fragrance does happen to be the iconic Chanel no.5, FM can sell you an affordable bottle that has similar fragrance notes, and it will smell very close, if not identical to some.
Take a look at the fragrance notes in Chanel No. 5
Top Notes: Aldehydes, Neroli, Ylang-Ylang
Middle Notes: Jasmine, Rose, Lily of the Valley
Base Notes: Vetiver, Sandalwood, Vanilla, Patchouli
Let’s now take a look at the fragrance notes of FM no.21.
Top notes: aldehyde, ylang-ylang, orange blossom
Middle notes: rose, lily of the valley, iris
Base notes: civet, oakmoss, sandalwood
As you can see, Chanel no.5 and our FM bottle no. 20 have similar notes but they’re not identical. Those who are familiar with the scent of Chanel no.5 may not notice any difference between the two bottles, whilst others will say that they smell very different.
Make the designer switch
If you haven’t already, try a sample of our perfumes and see if you can make the switch to a more affordable option.
With our brand, you’ll be able to wear your favourite every day instead of saving the bottle for a special occasion.
If you would like the opportunity to earn an extra income and join FM World, take a look at our article on perfumes that last all day for an insight into the company and what it has to offer. It’s FREE to join!
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