The power of branding. We’ve grown up surrounded my brand names for many years.
From a very early age i can remember seeing brand names in the shops.
But never really understanding what they meant as a child.
Over the years we’ve been very much influenced by ‘flash’ labels and what it means to others when they see us wearing or using brand names.
There’s many a reason why people buy brand names.
Understanding the motives behind these reasons, helps businesses to make product decisions.
Creating and developing a store layout, and promotion of their business.
Let’s look in depth at some of the reasons behind buying brand names.
The power of branding
Good quality of a product will often mean that your product has the strength to withstand wear and tear.
This will generally be a good investment of your money when you make a purchase.
Trusted companies who sell branded
We like to purchase from companies that we know and trust.
There’s a sense of safely, professionalism, guarantee, reliability and feeling comfortable making a purchase.
We feel we won’t get let down or left with a faulty product because customer service is usually pretty high with the top named companies.
Peace of mind when buying branded
When we make a large purchase from well known companies, we are guaranteed peace of mind.
If anything were to go wrong with the product, we have the peace of mind that any issues will get sorted.
It’s in the best interest of the company and important to their reputation.
Less decision making
We seem to be less hesitant when we buy from branded companies.
There’s a feel of safely and we appear to not have so many doubts when we look to purchase.
Unknown brands often lead us to search the internet for more information before we make a purchase.
Just to be sure we won’t be left disappointed.
Perhaps it’s a myth that we seem to get more for our money when we purchase brand names.
Products appear to be better quality and the brand companies know that they have an image and a reputation to adhere to.
Customer satisfaction will always equal repeat sales and customer visits, whether they are online or in store.
An expression of who we are -branded products
When we think of individuality, it’s often the younger generation that springs to mind.
Children grow up wanting designer brands but they have no idea about them when they are so little.
As they grow up, social media, tv advertising and day to day chats with friends, has led to our children learning about designer products from a young age.
They learn that they are more accepted by others when they don a designer brand.
Some perhaps were introduced to designer clothing and footwear as youngsters, due to parents feeling influenced or pressured to keep up with other parents.
Loyalty with branding
Some shoppers may feel that there is some kind of loyalty to a company or business when they buy brand names and therefore won’t shop anywhere else.
Image and branding
When people have a design to fit in, school, the work place or socially, they’ll often buy band names because they believe it will assist and contribute to a greater, social acceptance, especially where fashion is concerned.
The way we are wired with our thoughts
Interesting…and unbeknown possibly to many of us is that it can also come down to a psychological need.
We all send out certain messages to others so if we bought say, a £200 hand bag, knowing that we can get a cheaper bag for £20, it’s a statement of importance.
Others will notice the brand name and instantly we feel more accepted and worthy.
We’re built to be influences and to be accepted and the more expensive hand bag we feel will gain more positivity form others, with the opportunity perhaps to show off that we have the meaty to purchase an expensive item.
Youngsters and branded products
Teenagers buying expensive labelled clothing… not because they can afford them, more to fit in and be accepted by others.
People want to portray a certain image, a greater social acceptance..almost ‘keeping up with the Jones’ ‘
Over the years, we have become more accepting of buying non designer and branded items.
When someone asks where we bought our jacket / tee shirt or shoes, we’re more likely to be proud of saying that we purchased it from Asda, Matalan, M&S, with the added comment “it only cost me £20/30….bargain “
Status attached to branding
For many brands, you are quite simply buying the name/the status.
So the next time you purchase a coffee from Starbucks, a pair of Nike trainers or a bottle of designer fragrance, think of the smaller companies who sell similar products.
With the same quality but without the expensive price tag.
Being unique doesn’t have to cost a fortune.