• Branding,  Celebrities,  Perfumes

    Zendaya’s favourite perfume

    With so many celebrities endorsing perfumes, it’s one of the reasons why such products sell so well. The fragrance world is growing each year and another celebrity that we’re keen to learn about is Zendaya.

    Zendaya’s favourite fragrance is Lancôme Idole and it’s easy to see why, so who is she?


    A brief insight into the actress/singers’ history

    The world is full of beautiful women, and this American actress, dancer and singer is no exception.

    At the age of 27,( born in 1996) she has the world at her feet. She has received Golden Globe awards and two Primetime Emmy awards. Zendaya Marée Stoermer Coleman began her career as a back – up dancer and a child model for Macy’s Melvyn’s and Old Navy.

    She went on and made her television debut in 2010, starring in the Disney Channel sitcom Shake It Up and has featured in several films since then.

    Zendaya’s favourite perfume


    Her feature film debut came in 2017 playing alongside her current partner, Tom Holland in the film Spider-Man : homecoming.


    Just one of the fantastic Marvel films that both myself and my two sons have enjoyed watching. She also starred in the films’ sequels.


    Zendaya’s favourite perfume
    Marvel film-Spiderman

    Another popular film, based on a true story,The Greatest Showman sees Zendaya portraying a trapeze artist who falls in love.

    The film was a massive hit when it was released in 2017 and is still very much watched today.

    Zendaya’s talent doesn’t stop there though. She has also taken the journey into the music world with her delicate vocals on the hit record Rewrite The Stars from the same film/musical.

    Her biggest success as a musician, collaborating with Zac Efron. A song that reached the top 20 charts.

    Zendaya’s favourite perfume

    Zendaya’s favourite perfume

    Lancôme Idole

    This is a popular scent from the Lancôme range of fragrances. Being a fairly strong eau de parfum that lasts for around eight hours, a light spray is recommended so as not to overwhelm.

    Any fragrance should be subtle on the skin.

    Lancôme Idole was created in 2019 with a bottle that shows femininity, class and simplicity.

    This female scent doesn’t necessarily need lots of sparkle and glamour to be popular.

    After all, we don’t wear the bottle. It’s the scent that matters.

    On its first spray, this fragrance gives an instant hit of rose, musk and fruit notes.

    It is a very womanly fragrance and has a strong kick to it. As the fragrance settles, there’s a definite scent of Pink Pepper and Bergamont.

    The White Mask and Cedar are very noticeable as the base notes come through later on.

    It has a very clean scent with such popular fragrance notes.

    I’m sure it will be a hit for many women who like to make a statement yet still have that touch of class and summer vibe.

    As the name suggests ‘Idole‘ brings the fresh fragrance to life for any women who dares to be outspoken, strong and empowered.

    I personally would say that it is a more suitable scent for an evening out as opposed to daytime perfume.

    It might be a little too heavy for perhaps an office or retail shop working environment.

    Lancôme know how to create a variety of scents. When we compare this one with La Vie Est Belle, there is a noticeable difference as the latter is a much sweeter and more versatile fragrance.

    related article: The best perfume for a wedding day

    That said, there are plenty of women who love strong scents and can carry them off well without being overpowering.

    There are lots of positive reviews online from customers who have bought this classic scent.

    Beautiful, long-lasting and elegant ” says one. “Perfect for the confident women”

    Lasts all day and smells so fresh and sexy” said another. coupons 

    This fragrance also comes in a refillable bottle that can be taken to selected refill points of sale so you will never have to throw your bottle away.

    Zendaya is Lancôme’s youngest endorser for the company and is not only a wearer of their fragrance but also the face of Lancôme Lash Idole mascara.


    Fragrance notes in Lancôme Idole

    Top notes: pear, bergamot, pink pepper.

    Middle notes: rose, Jasmine.

    Bass notes: white musk, vanilla, patchouli, cedar


    With such a wonderful selection of fragrance notes, Lancôme has captured the perfect scent and combined the perfect ingredients that gives this perfume its uniqueness.

    Online places such as eBay have a great selection of different sized bottles and strengths to match the individual.

    Lancome Idole L’intense Eau De Toilette 25ml Spray

    Zendaya’s favourite perfume

    Grab yourself a candle to match this gorgeous scent and bring your favourite scent into the home.

    Lancome Idole Scented Candle 75g

    Kendaya’s favourite perfume

    Did you know ?

    FM World sell an inspired version of Lancôme’s Idole.

    No. 835 PURE ROYAL fragrance has similar notes and is a more affordable version of this popular scent.

    Take a look here to try a sample.


    Sweet but edgy, feisty

    Fragrance notes in FM835

    Top notes : apple, pear, bergamot, lemon, peach

    Middle notes : lily of the valley, jasmine, rose, iris

    Base notes: cedarwood, patchouli, vanilla, ambergris, musk


    Zendaya’s favourite perfume
    FM 835 inspired by Lancôme Idole

    Sign up to our newsletter for the latest blogs of the perfume world, how to get samples of your favourite scents, candles for different occasions and more!


  • Branding,  Celebrities,  Perfumes

    Celebrity endorsed perfumes

    We see celebrity endorsed perfumes everywhere. Online and on the high street. So when did it all start?

    Back in 1987, Elizabeth Taylor first started the trend when she herself launched her perfume called Passion.

    The first celebrity to begin the endorsement trend


    Celebrity endorsed perfumes
    Elizabeth Taylor’s signature fragrance White Diamonds


    This wasn’t her first fragrance either. She created her signature fragrance called White Diamonds in 1991 but the success came with the release of Passion 3 years earlier and became one of the best -selling fragrances of all time.


    Surprisingly, Passion isn’t expensive to purchase as you may think.

    Affiliate disclosure

    When you click on links to various merchants on this site and make a purchase, this can result in this site earning a commission. Affiliate programs and affiliations include, but are not limited to, the eBay Partner Network.


    Take a look on ebay for Passion by Elizabeth Taylor 


    With such an iconic celebrity at the forefront of this trend, it wasn’t long before the likes of Paris Hilton, Jennifer Aniston and Beyoncé became just some celebrities who saw a market and a platform for following in her footsteps.



    It’s a well-known fact that having a celebrity behind their own perfume is going to help massively with perfume sales.



    Do men and women simply purchase a designer fragrance because of the name behind it?



    Perhaps they did a few years ago but these days it’s not just the name behind the brand that matters. After all, there’s little point in purchasing a Beyoncé fragrance just because such a music icon is behind its creation.


    We purchase perfumes for their fragrances notes and longevity too.

    Women and men need to like the scent in order to wear it. It’s a waste of money if the bottle is going to sit in the wardrobe and never be worn.

    It’s not just perfume either that celebrities have endorsements on.

    Anything from clothing, jewellery and hand bags all have a touch of celebrity attached.

    Items that are endorsed by famous people will sell much quicker too. It’s a very clever marketing strategy and one that has been around for many years.

    Celebrity endorsed products

    When a celebrity endorses a product, this gives scope for the product to reach a larger audience and therefore making more sales.
    When we see a perfume that has been endorsed by Beyoncé for example, it immediately gives the buyer confidence in their purchase as the person behind the brand is well-known.
    Having such an iconic celebrity also makes the product more appealing.
    Have you noticed how attractive the celebrities are who endorse products ? It makes it more enchanting.

    Buying a well-known perfume

    Purchasing a perfume from a celebrity has a positive impact on the buyer and when they wear the fragrance created by their favourite singer/celebrity, it instantly gives confidence.
    The consumer also feels more important because they are wearing such a fragrance.
    Whenever we see a perfume being advertised on the TV, it will always have a famous face in the commercial.
  • Business

    Network marketing

    Network Marketing

    Back in January 2020, I was asked by a fellow hairdresser why I am involved Network Marketing.

    Being a hairdresser would surely keep me busy enough.

    It wasn’t about keeping busy, more about having another source of income. Something else to fall back on.

    Affiliate disclosure 

    This page contains affiliate links. Should you click on a link and make a purchase, i may receive compensation. 



    As we get older, the job we currently do may not be suitable in later years and so lugging tools and leaning over clients baths to rinse their hair seemed slightly daunting if I was going to continue my career into my early 70s.


    “Do you do this through choice or more for the money ? Because if it’s the money, then you can just put your prices up and do less clients .”

    An interesting comment and one that I thought about carefully before I answered.

    Network marketing
    Keeping track of daily tasks is essential when running an online business


    I’ve been in hairdressing for over 32 years.

    It’s my passion, I enjoy meeting people, making them look and feel lovely, providing a service and of course it pays my bills, like any job.

    I don’t increase my prices to work less hours. My clients know I work more hours than I should but I love what I do. It’s so important to enjoy the work we do.

    We’re at work for the majorly of our lives so why not do something that you enjoy ?

    I increase my prices yearly due to product price increases, fuel increases  ( we know how much that fluctuates !)  and I keep up to date with my skills.

    Being a member of the FHA, it’s a necessity to keep skills updated and to learn what’s trending. Above all, it’s beneficial for the clients.

    This is what I charge for.

    Network Marketing

    When I first began network marketing, it became a hobby that fitted in with my hairdressing career.

    I soon saw its potential and wanted to create another business.

    To be able to provide another great service and products to my already existing client base, seemed like the perfect solution and one that I was going to look forward to working on.

    Over the years, this has progressed to another business.

    I built up a wonderful community of other friends online who regularly purchase from me and we support one another in each of our ventures.

    It’s so important to support others, whether you work in an office, a shop or within a community, so working online is no different.

    Whist we can’t compete with face to face when working online, it is still possible to get to know customers over time, even when perhaps we never get to met them.

    Network marketing
    Believe in you

    So, my response to my fellow hairdressers question as to why I work with an online company alongside hairdressing was that I do network marketing through choice and the money is only a small part of why I joined.

    We all work for the money whatever job we do but helping others in the process is a big part of working online.

    Network marketing
    A very true statement

    I fell in love with the products that the company provide and I have met some amazing friends, leaders and mentors.

    I also wanted to help others to make money and save money on their shopping.

    When I have someone new join my team, I feel happy, content and want to help them to make the best of their journey with FM.

    There are no short cuts in life, we all have our own reasons for doing what we do and the career choice we make.

    For me, helping others far outweights the money we can potentially earn.

    Perfume is such a popular product for both men and women and I loved the ides that I could save so much money on my own products as well as helping others.

    A definite win-win situation.

    The cost of perfume 

    Since perfume was first created by Chanel we have paid a fortune in designer perfumes and many still do. It’s something that we have all been used to .

    Network marketing
    Coco- a huge name in the perfume world
    Network marketing
    Life is short, do stuff that matters

    If you would like the opportunity to earn an extra income, love wearing fragrances and cosmetics I would love to hear from you.

    Please feel free to drop me an email at

    or join my team !!

    Any questions, please get in touch

    Network marketing

  • Branding,  Perfumes

    The cost of perfume

    The cost of perfume is often a talking point when designer fragrances are mentioned.


    Therefore, saving money is a focus for many of us. If we can find a suitable fragrance that is a better price and suits our needs, we’re all for that.

    Working with a perfume company brings its fair share of questions.

    One of the questions that is most asked is what the difference is between designer fragrances and Fm fragrances.

    Many have been very skeptical over the years, certainly more so in the early days when FM was created.


    The cost of perfume
    Drom create perfume oil for many designers as well as FM


    How can a perfume that smells almost identical to a designer one cost so much less?Here’s a breakdown of the difference and where your money actually goes when you purchase both.

    Designer- the true cost of perfume

    Do you sell designer perfume ?

    When it comes to design perfumes, the first thing we think of is the fancy packaging.

    Some boxes are just as creative as the bottles and its good practice to keep them in the box away from direct sunlight when storing. They will last longer when stored correctly.

    One of the main features that stand out with designer perfumes is their stunning bottles.

    There are some gorgeous bottles in the stores and this alone makes the product eye-catching for the customer.

    When a product stands out, we are more likely to purchase it.

    Some most distinctive bottles are Angel by Thierry Muglar. Shaped like a star. Not the most practical bottle as it doesn’t stand up on its own. That one is definitely best to keep in its box.

    Affiliate disclosure

    When you click on links to various merchants on this site and make a purchase, this can result in this site earning a commission. Affiliate programs and affiliations include, but are not limited to, the eBay Partner Network.



    The cost of perfume
    Good Girl by Carolina Herrera



    The cost of perfume
    Angel perfume by Thierry Mugler



    Another one which is likely to catch the eye is Good Girl by Carolina Herrera. A very large bottle that’s shaped like a blue stiletto shoe and another one that isn’t practical for every day.

    Especially if you want to take it with you in your handbag for a night out.

    We are certainly a visual nation when it comes to designer bottles and packaging.

    Besides a small portion of money going towards the fancy packaging, what else does the customer pay for ?

    Celebrity perfumes

    Every celebrity perfume will have a celebrity endorser.



    The cost of perfume


    A celebrity endorser is someone famous who uses their status and fame to advertise a product or brand.

    They get paid thousands of pounds to advertise a product such as a fragrance, in an advert that may only last 30 seconds.

    Everything from the hair, the make up and the wardrobe to the backdrop set or destination of the advert will cost money and lots of it.


    TV advertising is another part of where our money goes.

    You’ll often see perfume adverts, especially around Christmas time when TV bosses will take advantage of viewers watching TV during the run up to Christmas.

    Customers are looking at ideas for gifts and what better way than showcase a product during peak time.

    Christmas adverts seem to start earlier each year, as early as October. The TV screen gets showered in adverts to encourage early sales.

    Diluted perfume oil

    Designers fragrance perfume oil is diluted so the expensive bottle of Chanel No 5 that you’ve purchase won’t last as long as you’re hoping.

    We all expect a scent to last for the working day at best without the need to re apply.

    This is the production line before your fragrance reaches your shopping basket.

    Manufacturers ➡️ warehouse ➡️ distribution centre ➡️retailers ➡️ customers.

    So when we see just what and who is involved in creating a designer perfume, it highlights why the cost can be expensive, especially the top end brands.

    FM perfumes- an alternate to high street brands

    As we’ve just highlighted about the packaging of designer perfumes, FM use simple packaging.

    We don’t need to put our bottle inside fancy boxes. No one see the box when you purchase a new bottle so why pay money for it ?

    We also have a simple bottle design. Customers are not paying for the bottle when it comes to FM perfumes.

    It’s the contents inside that matters the most.

    Pure oil is used when FM perfumes are created. They don’t dilute the perfume oil so your perfume will last much longer.

    Distributor ➡️ customer- it’s really a simple process and as we don’t have a ‘middle man’ we can keep the costs low for you. No advertising, no endorses, no expensive packaging.

    Keeping more money in your purse

    We know the importance of having a fragrance that lasts and is kind to your purse/wallet.

    Many of you have made the swap and are making huge savings on your fragrances.


    • No one sees the fancy box
    • No one see the fancy bottle
    • Celebrities get paid thousands to advertise
    • TV adverts cost thousands to produce
    • Your perfume oil gets diluted
    • There’s a long chain before the customer gets their product.

    So, why are designer perfumes so expensive?

    It’s crystal clear

    Perfume and beauty resources


    We have samples for over 150 fragrances that are available for you can try. 

  • Business

    Working from home

    Working from home has become very popular of late. People ask me how i can run two businesses AND an employed job.

    “Surely there’s not enough hours in the day?” My friends ask.

    We all have the same amount of hours. It’s how we fill them that matters.

    As I returned to the world of hairdressing after so many lockdowns, those who follow my perfume page regularly will see that i carried on providing a service with my online business when my hairdressing business was temporarily closed.



    Working from home
    With an ipad/iPhone we can work anywhere


    Working from home

    When we keep active in a business whilst working on another, we show consistency.

    Affiliate disclosure

    This page contains affiliate links. Should you click on a link and make a purchase, I may receive compensation.


    Consistently is key in order to be successful. Anyone can be successful. It’s about believing in yourself and pushing yourself towards your goals.


    Without goals, we just work to pay the bills and miss out on the potential to earn extra money to then enjoy more freedom.


  • Business

    Please don’t forget me

    Please don’t forget me once the shops begin to re open,

    When you couldn’t leave the house and the world was feeling broken,

    You’ve checked in every day to see my quirky posts
    And liked, loved and shared the ones that have made you smile the most.



    Please don’t forget me when you drive to the shops once more
    Remember when i helped you find the gift you were looking for?

    The products that you’ve bought have kept my business running
    So please don’t forget me, when you return to normal shopping.



    Please don’t forget me when you look to buy a new perfume
    Fragrances are my specialty, i can find the perfect one for you,

    I can save you money on your favourite bottle of spritz
    Our comparison is incredible, it’s why I joined this biz.




    Please don’t forget me
    Support local businesses     Earning an extra income




    Please Don’t Forget Me

    Please don’t forget me when you pay for cleaning products at the till
    My company sell these too, we can save you money on your bill,

    The pink lip gloss and vitamins that you’ve just added to your cart
    Delete those online, give my small business a piece of your heart.



    Please don’t forget me when you purchase your tea and coffee
    I have so many for you to choose from, if you like a variety,

    And when you load your car boot up with your supermarket bags
    Think of my small business and the impact that this has.



    Please don’t forget me when you return to your job in town
    This has been my full time job since the start of lockdown,

    I’ve been truly grateful for you all keeping my business moving
    And over the past three months my little biz has been improving.



    Please don’t forget me when life returns to some kind of norm
    Remember all those times that I’ve helped you through this storm,

    Support your local business and keep me in your thoughts

    Please don’t forget me, that’s all I’m asking for.

    ©️Copyright Louise Allen


    Supporting small businesses is vital and if you are a perfume lover, check out the link below for fragrances and products for our four legged friends.

    Affiliate disclosure:

    This page contains an affiliate link. Should you click on the link and make a purchase, i may receive compensation.  





    Please don’t forget me
    Stationary available for working from home


  • Business

    Earning an extra income

    Earning an extra income. All businesses have been hit hugely with the pandemic and some small businesses have had to close permanently.

    Fast forward to over 18 months on, we have seen many businesses suffer due to temporary closures.

    Sadly those who had to close permanently, just couldn’t keep up with the demand and pressure of the pandemic.

    The pressure, lack of funding and the huge impact of Covid-19 has certainly taken its toll.

    Many people have found themselves looking online for ways to earn another income.

    So many have lost this jobs and this has inevitably led to more open working  online.

    Working on line began 7 years ago with a company called FM.

    Earning an extra income
    FM Cosmetics logo



    Long before Covid was even known or talked about and it was an opportunity to help others join the journey of network marketing.

    It has given them the opportunity to earn some extra money, alongside their current work commitments.

    A light at the end oof the tunnel and it became even more important to have a plan B.

  • Branding,  Business

    The power of branding

    The power of branding is everywhere around us. There’s no escaping the influences that brands create around their products and we’ve grown up surrounded my brand names for many years.

    From a very early age I can remember seeing brand names in the shops, although I never fully understanding what they meant as a child or paid much attention to how the industry worked when it came to branded names.

    Over the years we’ve been very much influenced by ‘flash’ labels  and what it means to others when they see us wearing or using brand names.

    The power of branding



    There’s many a reason why people buy brand names. Understanding the motives behind these reasons helps businesses to make product decisions.

    Creating and developing a store layout and promotion of their business is an important part of any business.

    Let’s look in depth at some of the reasons behind buying brand names.

    The power of branding 

    Good quality of a product will often mean that your product has the strength to withstand wear and tear.

    This will generally be a good investment of your money when you make a purchase.


    We have customer Satisfaction. High-quality products or services meet or exceed customer expectations, resulting in greater satisfaction. When customers are satisfied with their purchase, they are more likely to become repeat customers and recommend the product or service to others. This is beneficial to any business.

    The reputation and brand image where consistently delivering good quality products or services helps to build a strong reputation and positive brand image. A company known for its quality builds up trust, is more reliable and credible. This reputation can give a business a competitive advantage, attract new customers, and retain existing ones.

    We all love value for money and good quality products or services that provide just that means that customers are willing to pay a premium price for high-quality items because they expect them to last longer and perform better.

    Investing in quality can lead to long-term cost savings for customers, as they are less likely to encounter issues or need frequent replacements or repairs. There is also less time wasted having to replace or exchange items when they do not fit their purpose.

    Customer loyalty is key and  when customers receive good quality products or services consistently, they are more likely to develop loyalty towards the brand. Having repeat customers contribute hugely to a business’s revenue and profitability.

    Loyal customers often become brand advocates, promoting the business through word-of-mouth recommendations and positive reviews.

    All companies aim to reduce returns and minimise complaints. By offering good quality products or services, this helps to minimise any negative issues from customers.

    In competitive markets, good quality can differentiate a business from its competitors. When a company consistently delivers high-quality services and goods, it stands out and becomes a preferred choice for customers. This differentiation can help businesses attract new customers and gain a competitive edge in the market.

    In some industries, maintaining good quality is necessary to comply with regulations and standards. Industries such as healthcare, food, and pharmaceuticals have strict quality requirements to ensure the safety and well-being of consumers. Meeting these quality standards is not only a legal obligation but also a moral responsibility.

    Trusted companies who sell branded 

    We like to purchase from companies that we know and trust as there’s a sense of safely, professionalism, guarantee, reliability and feeling comfortable making a purchase. We are also more likely to return. Whether it’s a product or a service, building trust is an essential part of any business.

    We feel we won’t get let down or left with a faulty product because customer service is usually pretty high with the top named companies.

    Peace of mind when buying branded 

    When we make a large purchase from well- known companies, we are guaranteed peace of mind. If anything were to go wrong with the product, we have the fulfillment that any issues will be looked at and dealt with.

    It’s in the best interest of the company and important to their reputation to look after their customers.

    Less decision- making 

    We seem to be less hesitant when we buy from branded companies.There’s a feel of safely and we appear to not have so many doubts when we look to purchase.

    Unknown brands often lead us to search the internet for more information before we make a purchase, just to be sure we won’t be left disappointed.

    Added value 

    Perhaps it’s a myth that we seem to get more for our money when we purchase brand names. Products appear to be better quality and the brand companies know that they have an image and a reputation to adhere to.

    Customer satisfaction will always equal repeat sales and customer visits, whether they are online or in store.



    The power of branding
    Banded names have been around for many years

    An expression of who we are -branded products 


    When we think of individuality, it’s often the younger generation that springs to mind. Children grow up wanting designer brands but they have no idea about them when they are so little.

    As they grow up, social media, TV advertising and day to day chats with friends, has led to our children learning about designer products from a young age.

    They learn that they are more accepted by others when they are wearing a designer brand. Some perhaps were introduced to designer clothing and footwear as youngsters, due to parents feeling influenced or pressured to keep up with other parents and therefore the latest clothes, shoes etc were bought from high end shops.


    Loyalty with branding 

    Some shoppers may feel that there is some kind of loyalty to a company or business when they buy brand names and therefore won’t shop anywhere else. They have built up trust and perhaps fear that by shopping elsewhere, their shopping experience may lead to disappointment.


    Image and branding 

    When people have a design to fit in, school, the work place or socially, they’ll often buy band names because they believe it will assist and contribute to a greater, social acceptance, especially where fashion is concerned. The fashion world is very fast-moving and youngsters especially, feel pressure to keep up with the latest designs and styles.

    Interesting…and unknown possibly to many of us is that it can also come down to a psychological need.

    We all send out certain messages to others. For example, if we bought a £200 hand bag, knowing that we can get a cheaper one for £20, by purchasing the more expensive option gives a statement of importance.

    Others may comment and notice the brand name and we instantly feel more accepted and worthy by having a more expensive item.

    We’re built to be influenced and to be accepted and the more expensive the hand bag, we feel will gain more popularity from others. Alongside the opportunity perhaps to show off the fact that we have the money to purchase an expensive item.



    The power of branding
    A simple brand logo can change the price tag massively

    Youngsters and branded products 

    Teenagers buy expensive labelled clothing but not because they can afford them. It comes down to feeling accepted by other and fitting in.

    People want to portray a certain image, a greater social acceptance. Almost like ‘keeping up with the Jones’ ‘

    Over the years, we have become more accepting of buying non designer and branded items.

    When someone asks where we bought our jacket / tee shirt or shoes, we’re more likely to be proud of saying that we purchased it from Asda, Matalan, M&S, with the added comment “it only cost me £20/30….bargain “

    As we grow up, buying brand names becomes less of a necessity and we are happy to buy a cheaper item and save money for other things.

    Status attached to branding 

    For many brands, you are quite simply buying the name and the status that is attached. The next time you purchase a coffee from Starbucks, a pair of Nike trainers or a bottle of high end designer fragrance, think of the smaller companies who sell similar products. Many will have the same quality as the expensive brands but without the extravagant price tag.

    Being unique doesn’t have to cost a fortune


    The power of branding cannot be underestimated in today’s competitive market. As consumers, we are constantly bombarded with a multitude of products and choices, making it challenging for brands to capture our attention and loyalty.

    However, effective branding strategies have the ability to cut through the noise and create a lasting impact on consumers.

    Through consistent messaging, compelling storytelling, and a well-defined brand identity, companies can differentiate themselves from their competitors and establish a strong emotional connection with their target audience.

    Branding goes beyond just the logo and tagline; it covers every touch point that a consumer has with the brand, including product packaging, customer service, and even the company’s values and mission.

    A strong brand not only helps to attract new customers but also cultivates brand loyalty among existing ones. Consumers often seek familiarity, reliability, and trust when making purchasing decisions, and a well-established brand can provide them with that assurance.

    When a brand consistently delivers on its promises and exceeds customer expectations, it builds credibility and encourages long-term relationships.

    Besides, branding has the power to create a responsible value for a company. A well-known and respected brand can command premium prices for its products or services, making it more resilient to price fluctuations and economic declines.

    It also opens up opportunities for brand extensions and partnerships, expanding the brand’s reach and influence.

    In today’s digital age, where social media and online platforms play a significant role within building consumer awareness, branding has become even more crucial. Brands must adapt to the ever-changing landscape, engaging with consumers through authentic and meaningful interactions.

    Successful branding in the digital era requires agility, creativity, and the ability to harness the power of technology to deliver personalized and memorable experiences.

    Sign up to our monthly newsletter for the latest blogs in the perfume industry, what’s currently on trend and where you can buy samples of your favourite perfumes.

  • Business

    Struggling to pay bills

    Struggling to pay bills can create a huge stress for millions as life simply revolves around money whichever way we look at it.

    It’s the one thing that makes the world go around.

    There will always be times when we may be struggling to pay the bills. It’s a merry -go -round in what we call ‘life’.

    Money is needed for almost everything. Without it the bills don’t get paid, we can’t buy food, buy houses, take a holiday…

    The list is endless.

    Affiliate disclosure

    This page contains affiliate links. Should you click on a link and make a purchase, I may receive compensation. 


    Struggling to pay bills
    An affiliate marketing company can provide an extra income for many

    N0 bills 

    As children, we never truly appreciate the need for money. There was never a need to learn about the value of it and all that it can bring.

    Asking parents for money for sweets, new shoes, ballet classes etc was the normal thing to do, as youngsters, we never appreciated where that money came from. We just knew that for the majority of things we wanted as children, it was a straight ‘yes’ or ‘no’ from our parents.

    Usually with the ‘we can’t afford that’ at the end.

    ”Money doesn’t grow on trees” was often a phrase that our parents used to say.

    It certainly doesn’t. We appreciate and use this phase with our own kids when they are asking for things.

    The trouble these days is that it’s not just money for sweets at the local convenience store.

    It’s to fund much bigger items such as online games, new bikes or the latest gadget that’s been shown on screen.

    Struggling to pay bills

    Fast forward to 2020 when the biggest pandemic since the swine flu back in 2009-2010, hits all of us. We are either working for ourselves or for an employer.

    Suddenly, we are not able to work because our business has been closed and put on hold or the company we work for has been forced to close temporarily.

    Sadly, some of the smaller businesses have been closed for good.

    A huge blow to so many businesses that have otherwise been hugely successful in the past and have been trading for several years.

    The lock downs have come as a huge blow for every individual. No matter who or where we were at the time, a major catastrophe caused such a big impact and at the time, we never really knew of the full extent.

    Employees that found themselves out of work or smaller businesses that had perhaps only just started out before the pandemic hit.

    There was no way of them surviving. Most businesses make a loss in the first two years of trading.

    If you happened to have set up your own small business right at the beginning of the pandemic, it would have taken a miracle to have clung on and still been trading.

    The young and old had been impacted in one way or another and we found ourselves looking for alternative sources of income.

    Christmas started to approach and we saw the end of 2020 very much alone.

    The pressures were felt even more so as we tried to give our children as good a Christmas as we have always done.

    Money was very tight and everyone had to re-evaluate how they spent their wages.



    Struggling to pay bills
    Working from home has become even more popular since 2020. Sign up today !


    Online work

    Millions of people began looking for other options as a way to keep afloat during such a crisis. The internet became everyone’s best friend ( alongside TicTock) to find other ways of supported ourselves and our family.

    It began to show that we really shouldn’t rely on just one source of income.

    Living has become so much more costly over the years and everyday expenses are continuous.

    The price of living, food and bills still needed to be paid yet everyone was in the same boat and asking themselves how this was going to be possible.

    Over the years, working online has often been criticised as not being a proper job and one that certainly couldn’t sustain a lifestyle of holidays or be enough to pay the bills and keep our heads above water.

    Pressures of every day life takes its toll on our mental and physical wellbeing. This has been very evident over the past 18 months as some could not see a way out of such a dark place.

  • Business

    Fear failure fear success

    Fear failure fear success.

    A common phrase and one that many of us have felt.

    Fear failure fear success

    Everyone wants to achieve and be successful in something. It starts from an early age.


    Parents, teachers or even family that are not supportive when we are young will make us carry negative feelings and those feelings carry on through to adulthood.

    The fear of aiming to do something but too scared to in case we fail.

    Without failing at something, we never learn how to succeed.

    After all, success is produced from lots and lots of failures. It’s certainly not a bad thing though because with every failure, we learn something new.

    Each time we learn something new, it’s another step towards succeeding.

    It all comes down to a psychological way of thinking. In order to not fail and feel the negative impact of failure, we simply don’t carry out the task and stay in a comfort zone.

    There is nothing wrong with a comfort zone and it does serves its purpose.

    Sometimes it can be failures from the past but stay in whatever position an adult then finds himself in, they are reminded of that failure from years ago.

    Knowing how it made them feel and the negative impact it caused, keeps them from feeling that way again.

    It’s very easy to avoid something that we are not good at than to attempt to try at it but fear the failure.

    Some people grow up to be perfectionists. Everything has to be right. To avoid anything going wrong they simply avoid situations that they know will put them in an unnerving position.

    There could be a potentially huge opportunity in front of someone, the chance to earn lots of money, to connect with hundreds of people over the world, to meet new friends.

    Yet the voice in the head that tells us we will fail and we won’t be good enough to achieve it, gets in the way.

    How do we know if we will fail, if we never try?


    When I chat to new people, they inevitably ask how long I have been in my network marketing business.

    “7 years” is my reply.

    “Wow….that’s a long time “

    Interesting. Why is it a long time ?

    If you spoke to someone who works at a supermarket and they said that they’d been working there for 7 years, would you say “Wow, that’s a long time “ ?

    No, of course not, so why do we say it in NM ?

    Fear failure fear success

    A passion for fragrances

    People join companies but when they don’t see immediate results, they quit.
    This is usually before their first year.

    Now, don’t get me wrong, I’m not the highest earner or team builder- far from it -and the road hasn’t always been smooth but what matters to me is that I have never quit.

    Even on the days when things were tough.

    Fear failure fear success
    Tough times never last-tough people do


    Imagine this scenario. A six-month-old baby begins to teach himself to crawl and spends hours, days, months perfecting the skill.

    Many failures, many attempts, a long time with struggling with the concept, until they do eventually learn to crawl and that progress then leads on to learning to walk.

    Would a baby quit because the struggle was too hard ?

    Would a toddler say ‘This walking isn’t for me. It’s too difficult. I quit” ?

    Fear failure fear success
    Babies and young children are taught the fear of failure.



    When we look at something challenging from a different perspective, it all makes sense.

    If we quit, we only fail ourselves and none of us are born to quit. Just like a baby isn’t born to quit the challenge of crawling and walking. It’s part of learning and growing.

    We would miss the friendships that we could make with like-minded others.

    We all need a daily routine whatever we are doing. Whether its running a business, bringing up a family or supporting others in need.

    I love what I do and the flexibility it gives me but most of all, I love the opportunity I have been given to use our products, meet amazing people and earn money too.

    If you have been looking for a side hustle, love fragrances and helping others, get in touch so we can chat about what help you need in starting your own journey with FM.

    Your new success starts here..