Top ten perfumes

When it comes to the top ten perfumes for women, without a doubt, one of Chanel’s creations claims the number one spot. Chanel No. 5, dating back to the 1920s, remains an iconic fragrance. While Coco Chanel has introduced other scents over the years, Coco Mademoiselle has garnered a special place in the hearts of many. This unique fragrance combines fruity, oriental, and woody notes, creating a captivating and timeless aroma.

Top ten perfumes
One of the most popular perfumes of today is Coco Mademoiselle

What exactly places a perfume among the top ten in popularity?

Is it the allure of a fancy designer bottle? In today’s market, there’s no shortage of perfume bottles with unique and often extravagant designs. Some are exquisite and look stunning on your bedside table, adding a touch of elegance to your space. However, practicality can be a concern when you want to carry them in your handbag for a night out.

Interestingly, men’s designer perfume bottles tend to be less ornate than those designed for women, often featuring a more straightforward and masculine aesthetic. It’s worth considering that elaborate bottle designs can add weight, which may not be ideal for women already carrying a plethora of items in their handbags, from cosmetics to keys and phones.

Affiliate Disclosure

This page contains affiliate links. Should you click on a link and make a purchase, I may receive compensation. 


When considering what places a perfume in the top 10, sales statistics undoubtedly play a significant role. The number of bottles sold compared to other brands over the years is a telling metric of its popularity. Advertising also has a substantial impact. Products that receive more extensive marketing campaigns tend to enjoy increased visibility and popularity, which in turn boosts sales.

This effect is particularly pronounced during the holiday season, especially around Christmas. Celebrities endorsing the latest fragrances on our TV screens can create a substantial buzz, driving interest and sales in these perfumes. With a vast array of designer fragrances available in the market, it becomes challenging to advertise every single one of them. So, how do they decide which ones to promote?



It’s no secret that having a well-known celebrity endorse and advertise a fragrance can significantly boost its sales, often regardless of its scent. I recall a time when fragrances became a popular venture within the pop industry. Every prominent pop artist seemed to have their fragrance, and these endorsements led to soaring sales, particularly around the Christmas season.

Celebrities like Kylie Minogue and Christina Aguilera had fragrances in the market around 2006/2008, and their endorsements played a significant role in driving interest and sales for their respective scents.


Pop star perfumes

Many young girls who were super fans of these pop idols eagerly added their favourite celebrity’s fragrance to their Christmas or birthday wishlists. The affordability of these perfumes played a key role in their popularity among the younger demographic. Perfume companies often kept the prices reasonable, making them accessible to a broader audience and, in many cases, the parents were the ones purchasing these fragrances for their enthusiastic youngsters.


Top ten perfumes

Perfume scent

I believe that the top fragrances are those that sell the most due to their unique and captivating scent. While celebrity endorsements may initially drive sales, if the perfumes aren’t used and loved for their fragrance, sales would eventually decline.

Customers tend to be loyal to fragrances they genuinely enjoy, and they may explore other scents if they find something better suited to their unique preferences. Fortunately, our scents and tastes vary, allowing for a diverse range of fragrances to thrive. Interestingly, even in October, we begin to see the occasional perfume advertisement on TV, hinting at the early start of the holiday season.


Julia Roberts has maintained her role as the face of Lancôme fragrances during the Christmas season. Since signing with Lancôme in 2010, she has been a prominent figure in advertising one of today’s most popular fragrances, La Vie Est Belle.

Top ten perfumes

La Vie Est Belle, a perfume featuring floral, fruity, woody, and spicy notes, remains a perennial favourite among women. It’s a fragrance that can range in price from £30 to £80, with variations depending on where you shop.

With numerous stores and online retailers selling designer fragrances, price disparities are common, so being a savvy shopper is crucial in today’s market.

When it comes to buying a new fragrance, there’s always an element of uncertainty. Will we like it? That’s where samples come into play. They offer a chance to experience and evaluate a fragrance before committing to a purchase, allowing us to determine if it’s the right fit for us.

Longevity in perfumes


Another crucial factor to consider when determining the top 10 fragrances is longevity. Perfume companies conduct tests to assess how long a fragrance will last when applied as intended. There are various aspects to evaluate, including how quickly the top fragrance notes evaporate, the duration of the scent, and the residual fragrance left at the end of the day.

Additionally, we need to understand how others perceive our fragrance compared to how we perceive it ourselves. When we first apply perfume, there’s an instant burst of scent. However, as the day progresses, the top notes start to fade, and we may not notice the scent as strongly.

Others around us, on the other hand, may still detect and comment on the perfume we’re wearing by the end of the day. A good and long-lasting fragrance will remain detectable if one were to sniff their wrist or catch it under the noses of those nearby, depending on its initial strength.

So, what are the top 10 fragrances for women? While there may not be an official list, here are the top 10 perfumes that frequently appear online.


Top ten perfumes

Affiliate Disclosure

When you click on links to various merchants on this site and make a purchase, this can result in this site earning a commission. Affiliate programs and affiliations include, but are not limited to, the eBay Partner Network.

Daisy by Marc Jacobs- The Flower family

Marc Jacobs Daisy Eau de Toilette 100ml Spray for Her

Top ten perfumes

Olympea by Paco Rabanne- the oriental family

Top ten perfumes

Olympea by Paco Rabanne Eau de Parfum 80ml EDP

Lady Million by Paco Rabanne- the Wood family

Top ten perfumes

Paco Rabanne – Lady Million EDP 50 ml

La Vie Est Belle-the oriental family

Top ten perfumes

La Vie Est Belle by Lancome Eau De Parfum for Women, 50 ml

Angel by Thierry Mugler- the oriental family

Top ten perfumes

THIERRY MUGLER ANGEL Eau De Toilette 50ml EDT Spray

Flower-bomb by Victor & Rolf-the flower family

Top ten perfumes


Coco Mademoiselle by Chanel-the Chypre family

CHANEL Coco Mademoiselle Limited-Edition Eau de Parfum Spray, 100ml

Top ten perfumes

Perfect Intense by Marc Jacobs-the flower family

Top ten perfumes


Eternity by Calvin Klein the floral family

Top ten perfumes

Calvin Klein Eternity for Women Eau de Parfum 100 Perfume 

Jimmy Choo Blossom-the   Family

Top tern perfumes

Jimmy Choo Blossom 100ml EDP spray for her

Do you need assistance or guidance in choosing the perfect perfume? Be sure to check out my blog post titled ‘Choosing the Right Perfume.‘ It’s packed with helpful tips and insights to help you make the ideal fragrance selection for yourself.

Subscribe to our monthly newsletter for the latest blogs, updates on the perfume industry, and valuable tips.


  • Bernard Breytenbach

    Thank you of the reveal of the top 10 perfumes out there. Me and my future wife is already shopping around for the perfect perfume for the big day. For us, it counts the smell and the longevity of the perfume. Not much of the actor or star poster with the perfume. I make use of Calvin Klein perfume as it lasts long and my fiance loves it. I will share this post to her to help with her selection.

    • Louise Allen

      Hey Bernard, firstly congratulations on your upcoming wedding! Exciting times ahead for you both.

      There are such a range of perfumes on the market today and I’m sure you and your fiancé will find the right scent for the big day. What we all want the most is a fragrance that is long lasting and the perfect fragrance notes.

      If your fiancé finds a fragrance to suit but not the price tag, FM Cosmetics have unique fragrances that are inspired by the designer brands, last longer and are more affordable.

      Please feel free to get back in touch if you need any assistance.

      All the best for the big day!


Leave a Reply