Celebrity skin care products
Just like celebrity endorsed perfumes, celebrity skin care products are also popular.
It’s a well-known fact that celebrities have been endorsing perfumes for several years now.
As a nation, we are very much influenced by products that are available online and in the shops that have a celebrity backing to them.
It’s a way of giving us confidence in making such a purchase when we know that a well-known celebrity is behind the product.
Supporting the influencers
Imagine this. Your friend that lives down the street from you starts to make a business creating soaps.
You are all for it in the beginning and supportive and perhaps they give you some of their products for free to try on yourself.
They start creating more products as their business starts to get a little busier and then they start trying to sell you the same product that you recently received for free.
We are all too familiar with the memes online that show a person such as your friend starting a new business or being successful in their interview and being offered the job.
They announce it to all of their followers on Facebook and get 25 likes and 10 comments on their post.
As we scroll down our news feed, we then see a celebrity that has endorsed the latest fragrance.
Somehow they have received over 3000 likes and over 100 comments.
It is very much a case of those that have influenced us over a long period of time will always win the majority of votes.
Of course, we don’t know the celebrities personally yet we are willing to support them in new ventures.
We will happily pay more often than not, a high price for the latest perfume or cosmetic product.
More than we usually would for our usual and more affordable Rimmel or L’Oréal brands.
The power of the celebrity status
It may even be a product we don’t particularly want or need but because of the celebrity endorser behind it, this is enough to entice us to part with our money.
I very much doubt we will ever see a break in this cycle as long as there are celebrities to influence us.
Celebrities also know that there will be customers that they have influence over.
So there is never any question about if their product will sell enough quantities of in order to keep it on the shelves.
Alongside endorsing perfumes and aftershaves, many celebrities also have their own skincare range.
We often look at celebrities, especially women, who seem to look perfect in every way. Gorgeous glowing skin and full of radiance. What’s their secret ?
We question what products they’re using in order for us to benefit in looking as radiant as they do.
Many celebrities don’t actually look their age and perhaps this is not just part of the products they are using but the kind of lifestyle that they live too.
A healthy lifestyle also plays a part in our exterior
Personal trainers, healthier and more expensive food, no money worries and drinking tons of water. It all plays a part in how well we grow old and if we do grow old gracefully.
Just the same as fragrances, celebrities don’t always wear the product that they endorse. They simply like the scent or the way their skin feels by using certain products.
Like the public, celebrities are also influenced by the texture of a product, the smell and how it makes them feel when using it.
Added to the fact that the majority of the celebrities have a make up artist to assist when they appear on TV shows, concerts and TV adverts etc.
Let’s take a look at some of the skin care products that are used by celebrities.
Jennifer Aniston
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Charlize Theron
Gwyneth Paltrow
The American actress and businesswoman is a lover of exfoliating every day and uses a product by Goop.
Another product by the same brand is Goop Glow morning skin superpower which is a food supplement packed with vitamin C and antioxidants.
Another celebrity in favour of an oil based serum, Gwyneth uses Vintner’s Daughter which helps her dry skin and full of healing properties.
Sunscreen seems to be a popular product for many of the celebrities as Gwyneth uses one by Coola called Mineral Cucumber Face.
On the more affordable side is a product called Juice Beauty which is an instant eye lift algae mask.
Selena Gomez
Starting her career at the tender age of just seven, Selena also sings and has her one line of make up called Rare Beauty which she gives one percent of the profit to mental health awareness to support a charity following her own struggles with mental health.
Moisturiser is definitely a top product when it comes to the celebrities skin care routine.
Selena uses a rich moisturiser called the Dewy Skin Cream by Tatcha. Due to its thick consistency, you don’t need to use much.
Sometimes an overlooked factor when it comes to great skin and a great skincare routine is to remember to remove all traces of make up before going to bed.
Selena is one of those women who sticks by this routine because her skin can break out in spots easily.
Suffering from lupus, Selena knows the importance of keeping her skin looking fresh so she applies sunscreen every day.
For this, she uses the Umbra Sheer Physical Daily Defense Broad Spectrum Sunscreen SPF 30.
From her Rare Beauty range she also uses a set mist which is a 4-in-1 Prime & Set Mist, before applying foundation.
Emma Watson
Another lady who has been in the spotlight since she was young and winning one of the leading roles in the Harry Potter films, Emma takes care of her skin too.
One of her go to products on a daily basis is a product called Cheek and Lip Stain by The Body Shop.
As part of her routine she always washes her face at night and keep her routine with cleanse, tone and moisturise before going to bed.
Suffering with dry skin, Emma reaches out for a product called Evolue Firming Toner. It has minimal alcohol so it doesn’t make her face sting.
She also exfoliates once a week using an exfoliator by Evolue called Resurfacing Grains.
Holly Willoughby
This anti-aging cream hydrates and deeply moisturises to give a firm and smooth texture to the skin, whilst diminishing fine lines and wrinkles.
Another favourite product that Holly uses is the Eyebright™️ Soothing Eye Cleanser by Liz Earl.
4 Comments
Johnny
Agreed. The idea that most products especially skin care products are better off advertised by well-known and reputable celebrities are a well-known fact.
I see it mostly as due to the large impact that celebrities have as well as their popularity that they give off a sense of security due to them being well-known. Logically, no celebrity would risk their already good reputation for faulty, defective skin care products. Fans of some celebrities would even look beyond their own needs and buy whatever their favorite celebrity will endorse – all due to the power, influence, and impact of the celebrity itself and not mostly on the product itself. However, it goes without saying that a good skin care product greatly helps as well – otherwise you can’t retain repeat customers. Celebrities with the greatest impact are those who look the part as well; you can’t have those celebrities who don’t have the appropriate aesthetic and physique needed to show off a specific skin care product. I’m familiar with Aveeno, mainly because some family members use it as well as the feedback from it is good.
Still, I can’t help but think that perhaps the brand name was only made or better made well-known due to Jennifer Anniston’s endorsement and advertisements.
Louise Allen
Hi Johnny, thank you for sharing your insight and I wholeheartedly agree with you. Celebrities do have a huge impact when it comes to endorsing products and creating their own and we are very much influenced by the person behind the brand even if it’s not a product we particularly want to buy.
Yes, very true, celebrities have to look good themselves in order to be able to promote such products.
The customer will then see what they themselves could potentially benefit from with such a product.
We are in a world where looking good and looking the part, sells.
Aveeno do have great feedback but like you say, I also wonder if it would be as popular if it was just a brand on the shelf without a celebrity behind it.
Thank you for sharing your view, much appreciated.
Louise
Peter Szocs
Celebrity endorsements are a powerful thing. People are more willing to try new products if their favorite celebrity is wearing them or if the celebrity has used it before and said that it was effective. People tend to trust what celebrities say about new products because they can afford high quality products and have access to any kind of treatment or cream that they want, so they would probably notice if something is bad quality or doesn’t work. They may be more careful about the product they’re selling, since they don’t want to take a risk with their reputation either by endorsing an ineffective product.
Louise Allen
Hi Peter,
Very true. Customers are more willing to purchase from named brands when there is a celebrity behind the product.
It would definitely go against them if they were endorsing a product that was of bad quality or didn’t work.
With their reputation to think of, they make sure that they are endorsing a high quality product.
That’s where the hefty price tag comes into place. We do get what we pay for, whether the product is cheap as well as expensive.
Women in particular are very much influenced by the beauty of celebrities and are happy to pay high prices when a product has a well known and popular celebrity endorser.
Thanks for reading,
Louise