Celebrity skin care products
Similar to celebrity-endorsed perfumes, skincare products endorsed by celebrities are also immensely popular. It’s a well-established fact that celebrities have been endorsing perfumes for several years now.
As a nation, we are greatly influenced by products available both online and in shops, especially those with a celebrity endorsement. Knowing that a well-known celebrity supports a product gives us confidence when making a purchase.
Supporting the influencers
Imagine this scenario: Your friend, who lives down the street from you, begins a soap-making business. Initially, you’re enthusiastic and supportive, and they even share some of their products with you for free.
As their business gains momentum, they expand their product line, and soon enough, they approach you to buy the same items they previously gifted you.
This situation resonates with the online memes depicting someone starting a new business or excelling in an interview, only to be offered the job they were seeking.
They share their soap-making venture with all their Facebook followers and receive 25 likes and 10 comments on their posts. As we scroll through our news feed, a celebrity endorsing the latest fragrance catches our attention, amassing over 3000 likes and over 100 comments.
It’s a clear illustration of how those who have influenced us over an extended period tend to garner the majority of support. Despite not personally knowing these celebrities, we readily back them in their new ventures.
Often, we find ourselves willingly paying a higher price for the latest perfume or cosmetic product endorsed by a celebrity, surpassing what we typically spend on our usual and more affordable Rimmel or L’Oréal brands.
The power of celebrity status
It may even be a product we don’t particularly want or need, but the endorsement of a celebrity is enough to entice us to part with our money. I highly doubt we will ever see a break in this cycle as long as celebrities are influencing us.
Celebrities are also aware that they influence certain customers.
There is never any question about whether their product will sell enough quantities to keep it on the shelves. In addition to endorsing perfumes and aftershaves, many celebrities also have their skincare ranges.
We often admire celebrities, especially women, who seem to embody perfection in every way—gorgeous, glowing skin full of radiance. What’s their secret? We are curious about the products they use, hoping to benefit from achieving the same radiant look
Many celebrities don’t look their age and perhaps this is not just part of the products they are using but the kind of lifestyle that they live too.
A healthy lifestyle also plays a part in our exterior
Personal trainers, a commitment to healthier and often more expensive food, financial security, and ample water intake—all contribute to how gracefully we age.
Similarly, in the realm of fragrances, celebrities don’t always wear the products they endorse; they may simply appreciate the scent or the way their skin feels when using certain products.
Much like the general public, celebrities are also influenced by the texture of a product, its fragrance, and the overall experience it provides when they use it.
In addition, the majority of celebrities have a makeup artist to assist them when appearing on TV shows, concerts, and advertisements.
Now, let’s delve into some of the skincare products favoured by celebrities.
Jennifer Aniston
Jennifer, an American actress, producer, and spokesperson for Aveeno, a skincare company focusing on conditions such as eczema, and sensitive, dry, and itchy skin, emphasizes the use of natural ingredients.
In addition to her skincare routine, Jennifer prioritizes hydration by drinking ample water. Furthermore, she attributes her age-defying appearance, free of wrinkles, to good genes passed down from her father and grandmother.
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Charlize Theron
Gwyneth Paltrow
The American actress and businesswoman is a lover of exfoliating every day and uses a product by Goop.
Selena Gomez
Starting her career at the tender age of just seven, Selena also sings and has her one line of make-up called Rare Beauty which she gives one percent of the profit to mental health awareness to support a charity following her struggles with mental health.
Moisturiser is a top product when it comes to the celebrity’s skincare routine.
Selena uses a rich moisturiser called the Dewy Skin Cream by Tatcha. Due to its thick consistency, you don’t need to use it much.
An often overlooked factor in maintaining great skin and an effective skincare routine is the importance of removing all traces of makeup before going to bed.
Selena is one of those women who adhere to this routine diligently because her skin is prone to breakouts. Managing lupus, Selena recognizes the significance of keeping her skin fresh, and as part of her daily routine, she applies sunscreen.
For sun protection, she relies on the Umbra Sheer Physical Daily Defense Broad Spectrum Sunscreen SPF 30.
From her Rare Beauty range, she also uses a set mist which is a 4-in-1 Prime & Set Mist, before applying foundation.
Emma Watson
Another woman who has been in the spotlight since her youth and secured one of the leading roles in the Harry Potter films, Emma also prioritizes skincare.
One of her daily go-to products is the Cheek and Lip Stain by The Body Shop.
As part of her routine, she always washes her face at night and keeps her routine with cleansing, toning and moisturising before going to bed.
Suffering with dry skin, Emma reaches out for a product called Evolue Firming Toner. It has minimal alcohol so it doesn’t make her face sting.
She also exfoliates once a week using an exfoliator by Evolue called Resurfacing Grains.
Holly Willoughby
This anti-ageing cream not only hydrates but deeply moisturizes, providing a firm and smooth texture to the skin while effectively reducing fine lines and wrinkles.
Another favourite product in Holly’s skincare routine is the Eyebright™️ Soothing Eye Cleanser by Liz Earle.
Above all, maintaining a healthy diet, staying active, drinking plenty of water, and cultivating contentment and happiness are her top priorities.
Good skin is a result of both our internal well-being and genetic factors. Skincare products enhance the natural goodness we possess, so taking care of the inside reflects positively on the outside.
4 Comments
Johnny
Agreed. The idea that most products especially skin care products are better off advertised by well-known and reputable celebrities are a well-known fact.
I see it mostly as due to the large impact that celebrities have as well as their popularity that they give off a sense of security due to them being well-known. Logically, no celebrity would risk their already good reputation for faulty, defective skin care products. Fans of some celebrities would even look beyond their own needs and buy whatever their favorite celebrity will endorse – all due to the power, influence, and impact of the celebrity itself and not mostly on the product itself. However, it goes without saying that a good skin care product greatly helps as well – otherwise you can’t retain repeat customers. Celebrities with the greatest impact are those who look the part as well; you can’t have those celebrities who don’t have the appropriate aesthetic and physique needed to show off a specific skin care product. I’m familiar with Aveeno, mainly because some family members use it as well as the feedback from it is good.
Still, I can’t help but think that perhaps the brand name was only made or better made well-known due to Jennifer Anniston’s endorsement and advertisements.
Louise Allen
Hi Johnny, thank you for sharing your insight and I wholeheartedly agree with you. Celebrities do have a huge impact when it comes to endorsing products and creating their own and we are very much influenced by the person behind the brand even if it’s not a product we particularly want to buy.
Yes, very true, celebrities have to look good themselves in order to be able to promote such products.
The customer will then see what they themselves could potentially benefit from with such a product.
We are in a world where looking good and looking the part, sells.
Aveeno do have great feedback but like you say, I also wonder if it would be as popular if it was just a brand on the shelf without a celebrity behind it.
Thank you for sharing your view, much appreciated.
Louise
Peter Szocs
Celebrity endorsements are a powerful thing. People are more willing to try new products if their favorite celebrity is wearing them or if the celebrity has used it before and said that it was effective. People tend to trust what celebrities say about new products because they can afford high quality products and have access to any kind of treatment or cream that they want, so they would probably notice if something is bad quality or doesn’t work. They may be more careful about the product they’re selling, since they don’t want to take a risk with their reputation either by endorsing an ineffective product.
Louise Allen
Hi Peter,
Very true. Customers are more willing to purchase from named brands when there is a celebrity behind the product.
It would definitely go against them if they were endorsing a product that was of bad quality or didn’t work.
With their reputation to think of, they make sure that they are endorsing a high quality product.
That’s where the hefty price tag comes into place. We do get what we pay for, whether the product is cheap as well as expensive.
Women in particular are very much influenced by the beauty of celebrities and are happy to pay high prices when a product has a well known and popular celebrity endorser.
Thanks for reading,
Louise