• Celebrities,  Chanel,  Gifts,  Holidays,  Perfumes

    The Best Summer Fragrances For Women

    Summer is finally here! If you’re looking for the perfect fragrance, what are the best summer scents for women? The hot season, whether experienced in the UK or abroad, calls for a more subtle fragrance on the skin. A fragrance that is too strong or laden with heavy notes may not settle gracefully on the skin and will likely be off-putting for you and those around you.

    The best summer fragrances for women

    Famous summer fragrance notes include the fresh and invigorating scents of orange blossom, mandarin, and grapefruit, complemented by jasmine, peony, and tuberose floral notes. For a touch of tropical allure, coconut and the crisp aroma of apple are also favourites during the warmer months.

    The fragrance notes evoke a sense of ‘summer’ and ‘delicate scents.’ Given the heat during this season, we tend to opt for lighter clothing, making it sensible to choose a lighter fragrance.

    Regarding perfumes and fragrances, numerous options are available for those seeking a lighter scent.

    Body sprays for a lighter option.

    As previously discussed, body sprays work very well when it’s hot. Their delicate mist instantly cools the skin down. Over the past few weeks, when temperatures reached as high as 32 degrees, I have reached for my FM No. 20 body mist.

    It felt too hot to wear perfume, mainly because our brand contains 20% pure perfume oil for a longer-lasting fragrance. EDT is a great option, too, as these will give off just as good a fragrance but without as much longevity.

    Some women don’t feel fully dressed without a spritz of their favourite scent, so having other options is incredibly beneficial. If you love fragrances, you will already know just how many there are.

    It can be overwhelming, especially if you usually purchase your favourite bottle from perfume stores. An overlay of scents while trying on several brands can give you headaches and prevent you from buying.

    We appreciate having the option to try before we buy, especially when we’re looking for a new scent.

    Samples are available to try.

    You can try samples before purchasing from FM World. Check out our shop here. The perfect scents are those with base notes of summer fragrances. You don’t want to pick one that smells like summer with its initial spray but then develops heavy notes as the day progresses.

    Opting for perfumes and scents with delicate base notes allows the fragrance to stay subtle and soft throughout the day without overpowering you or anyone walking past.

    Now, let’s explore some popular fragrance scents suitable for hotter weather.

     

    The best summer fragrances for women

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    1. Crystal Noir- Versace

    Versace launched this fragrance in 2004; many say it is the perfect scent for strolls along the beach.

    Sitting nicely in the floral family of scents, Versace has created the perfect perfume to complement summer with some of its delicate notes, including coconut, orange blossom, and musk. We automatically feel a summer vibe whenever we smell coconut.

    The best summer fragrances for women
    Versace -Crystal Noir

    2. Coco Mademoiselle-Chanel

    Chanel creates some of the best fragrances available online and in stores today.

    From the iconic Chanel No. 5 to this little gem comes this gorgeous fragrance that combines exotic summer scents to instantly transport us to beautiful seaside coasts, quaint tavernas, and evening strolls.

    Already sitting in the fruit and floral fragrance family, you’ll instantly whiff fruits, vanilla, white floral, and citrus notes. Have you tried FM World’s body spray No. 20, which shares similar fragrance notes? Take a look here.

    The best summer fragrances for women
    Coco Mademoiselle-Chanel

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    3. Daisy-Marc Jacobs

    Daisy is another popular scent that I find suitable all year round and features the most delightful bottle design. This perfume was launched in 2007 and has remained popular ever since.

    You get a sense of fruit and summer with its combination of strawberry, jasmine, vanilla, musk, and ruby red grapefruit notes. Pop those notes into a bowl, and they would make the perfect fruit salad, I’m sure!

    It is a perfume that instantly gives off a feminine and romantic vibe, suitable for confident wear throughout the year. The fantastic bottle design fits perfectly with a summer holiday and is a real head-turner.

    The best summer fragrances for women
    Daisy- Marc Jacobs

    4. La Vie Est Belle-Lancôme

    There won’t be many women who haven’t heard of this beautiful scent, which has been fronted by the ever-so-beautiful Julia Roberts since its release in 2012.

    The TV advert graces our Christmas screens, making this scent and its distinctive bottle memorable. It is an excellent combination of fragrance notes that no one can resist.

    Black currant, pear, orange blossom, vanilla, patchouli, and tonka bean notes contribute to the vast popularity of this delightful perfume.

    Based on natural beauty and charm, the classy and elegant bottle design further enhances its appeal.

    The best summer fragrances for women
    La Vie Est belle- Lancôme

    5. Flower bomb -Victor & Rolf

    Another beautiful summer scent is the fantastic Flower Bomb, launched in 2005. This distinguished bottle and scent can be found on many women’s dressing tables. Famous fragrance notes of jasmine, rose, musk, vanilla, and patchouli give this scent a natural feel for summer and warmer weather.

    As soon as the top notes hit your nose, there is an instant whiff of sweetness, and the vanilla scent pops through alongside the musk and rose. Pretty summer dresses and a glass of bubbly set the perfect mood with a touch of this spray on the skin.

    The best summer fragrances for women
    Flowerbomb-Victor & Rolf

    6. Good Girl Gone Bad- Killian

    This well-known fragrance, with an instant smell of rose and amber, is the perfect fit for a summer holiday. It boosts fruits and a touch of spice to give a real sense of the summer holiday season.

    Another scent launched in 2012, Killian has created a fruity and floral gem. As the top notes dissipate, the smell is lovely and fresh and reminds me of beach waves. Its feminine and elegant notes make it a popular scent for many women. One to try.

    This well-known fragrance, with an instant smell of rose and amber, is the perfect fit for a summer holiday. It boosts fruits and a touch of spice to give a real sense of the summer holiday season.

    The best summer fragrances for women
    Good Girl Gone Bad- Killian

    7. Cool Water Woman-Davidoff

    If you love the smell of fresh air, a summer breeze, and the saltiness of the waves crashing over your toes, Davidoff has created the perfect scent to transport you to your next destination abroad.

    This bottle exudes freshness with hints of lemons, citrus vibes, and fruit, providing a wonderful scent of nature and beauty.

    Created in 2018, it’s perhaps one of those perfumes that has gone unnoticed in the past, and many women may have yet to try it.

    Once the initial top notes have settled down, you are left with a familiar scent reminiscent of the male version of Cool Water. I was a fan of the male scent as it wasn’t heavy, had a masculine approach, and kept its scent delicate and clean.

    The best summer fragrances for women
    Cool Water Women-Davidoff

    8. Orange Blossom-Jo Malone

    Despite its placement in the floral family, this 2003 scent suits both men and women. Its light fragrance is appropriate for any occasion, striking a perfect balance that makes it gender-neutral.

    Fragrance notes of mandarin, jasmine, rose, lily, and neroli give this perfume an instant burst of freshly squeezed clementine oranges.

    A real sense of summer pops through, and after the orange notes have subsided, a hint of lemon mixed with flowers maintains the summer feel. It exudes romance and dusky nights, perfect for sitting by the water and watching the sunset.

    The best summer fragrances for women
    Orange Blossom-Jo Malone

    9. J’adore -Dior

    If you’re looking for a perfume that instantly smells like the fresh fruit you’ve just bought from the supermarket, Dior’s fragrance is packed with summer fruits.

    Launched in 1999, J’adore boasts fragrance notes of melon, pear, peach, mandarin, orange, bergamot, vanilla, blackberry, plum, and violet. Perhaps the combination of fruits in one bottle makes it too sweet for some, but it’s worth a try. French for “I love,” this perfume has had Charlize Theron advertising its beauty since its launch.

    The best summer fragrances for women
    J’adore-Dior

    10. So Scandal!-Jean Paul Gaultier

    This perfume features a wonderfully designed bottle with a slender pair of women’s legs on the cap as if she has fallen into this beautiful scent. It exudes a sense of sexuality, femininity, and mystery.

    Sitting in the floral and fruity fragrance family, Jean Paul Gaultier has created a scent packed with white flowers, tuberose, orange blossom, and jasmine.

    You are captivating the female world with your addictive scent and the kind of bottle you want to display on your bedside cabinet for your partner to see.

    Launched in 2020, this is the latest fragrance from our collection of summer scents—a perfect addition to your dream holiday.

    The best summer fragrances for women
    So Scandal-Jean Paul Gaultier

    Perfume and beauty resources

    Are you looking for more affordable fragrances that offer quality and even more extended longevity? Please see our article on affordable perfumes that smell expensive.

    The Fragrance Shop

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  • Branding,  Celebrities,  Perfumes

    Celebrity Endorsed Perfumes

    We see celebrity-endorsed perfumes everywhere, online and on the high street. So when did it all start? 1987 Elizabeth Taylor began the trend when she launched her perfume, Passion.

    The first celebrity to begin the endorsement trend

    Celebrity endorsed perfumes
    Elizabeth Taylor’s signature fragrance, White Diamonds

    This wasn’t her first fragrance, either. She created her signature fragrance called White Diamonds in 1991, but the success came with the release of Passion 3 years earlier, which became one of the best-selling fragrances ever. Surprisingly, Passion isn’t as expensive to purchase as you may think.

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    Take a look on eBay for Passion by Elizabeth Taylor 

    With such an iconic celebrity at the forefront of this trend, it wasn’t long before the likes of Paris Hilton, Jennifer Aniston, and Beyoncé became just some celebrities who saw a market and a platform for following in her footsteps. It’s well-known that having a celebrity behind their perfume will help massively with perfume sales.

    Do men and women purchase a designer fragrance because of the name behind it? Perhaps they did a few years ago, but these days, it’s not just the name behind the brand that matters. After all, there’s little point in purchasing a Beyoncé fragrance just because such a music icon is behind its creation.

    We purchase perfumes for their fragrance notes and longevity, too. Women and men need to like the scent when wearing it. It’s a waste of money if the bottle sits in the wardrobe and is never worn. It’s not just perfume that celebrities have endorsements for, either.

    Clothing, jewellery, and handbags all have a touch of celebrity attached. Items endorsed by famous people will sell much quicker, too. It’s a very clever marketing strategy that has been around for many years.

     

    Celebrity endorsed products

    When a celebrity endorses a product, the product can reach a larger audience and, therefore, make more sales. For example, when we see a perfume endorsed by Beyoncé, it immediately gives the buyer confidence in their purchase, as the person behind the brand is well-known. Having such an iconic celebrity also makes the product more appealing. Have you noticed how attractive the celebrities who endorse products are? It makes them more enchanting.

    Buying a well-known perfume

    Purchasing perfume from a celebrity positively impacts the buyer. When they wear the fragrance created by their favourite singer/celebrity, it instantly gives them confidence. The consumer also feels more important because they are wearing such a fragrance. Whenever we see a perfume being advertised on TV, it will always have a famous face in the commercial.

    Would it be the same if some random person off the street posed in an elegant dress whilst holding a bottle of perfume? Of course not.

    We are very much influenced by successful people around us, and selling a product on TV with a pop star or film actor is incredibly powerful for the consumer market. As buyers, we feel an instant connection to the celebrity and almost feel as famous and well-known as the idol we look up to.

    A friend commenting on our latest perfume purchase and commenting how gorgeous you smell is an instant hit for confidence when you tell them which one you have bought. You will also notice that celebrity fragrances don’t have a considerable price tag—certainly not as high as purchasing designer fragrances from popular creators such as Chanel or Tom Ford.

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    If you find a bottle of Kylie Minogue’s latest scent (2021),  Darling, it doesn’t have a hefty price tag. It can easily be purchased on eBay.co.uk for an affordable price.

    That’s a whole new level when we see other designer brands, such as Lancôme, with Julia Roberts as their endorser and ambassador. She is the face behind the iconic brand, and you will see her advertising their fragrance on TV, more often but not limited to Christmas.

    ‘Unlike the pop stars with their own named fragrance on the shelves, Julia Roberts is simply the one who advertises the brand, not the person who has influenced and created the fragrance notes, bottles and packaging.’Unlike the pop stars with their own ‘named’ fragrance on the shelves, Julia Roberts is simply the one who advertises the brand, not the person who has influenced and created the fragrance notes, bottles and packaging.

    Keeping the money coming in

    Another reason celebrities endorse products is to keep them in the limelight even when they’re not. It’s a way of creating additional revenue for the stars without having to take on the responsibility or do a great deal compared to holding a concert or attending a talk show.

    Celebrity endorsed perfumes
    Celebrities look for other ways of making money when the concerts are not taking place.

    Money earned in the background is appealing to everyone, especially celebrities. If their other income is slow or dried up, with no album sales or films to make, it’s the perfect solution for them. They also know that their celebrity status will help massively with sales as customers buy their perfumes.

    How much do celebrities earn from endorsing perfumes?

    To begin with, this will depend on who the star is. If it is a well-known, hugely popular, and big influencer, they are likely to earn big money. One of the top endorsers and highest paid is Charlize Theron, who has been the face of Dior since 2004 and is one of the most famous perfume ads.

    The iconic 2014 advert sees the actress dressed in gold climbing a silk scarf up to the skylight of an elegant building. She throws off her gold pearls and states that the ‘future is gold’ as she walks across the roof with city buildings surrounding her. It’s no wonder the advert and celebrity alone will have customers reaching for such a perfume as J’adore.

    With fragrance notes of pear, melon, mandarin orange, bergamot, Jasmine, musk, vanilla, blackberry and cedar, to name a few, the famous fragrance has an instantly fresh summer vibe within its first spritz. The first sniff of fruit and elegance makes this perfume one of the top sellers.

    According to reports, Charlize Theron signed a $3 million deal to be the face behind the Christian Dior J’adore perfume and the ads are still shown on screen today. Since becoming the face of J’adore, she has earned an estimated $55 million over the years. That’s some endorsement profit!

    Holly Willoughby perfume

    Holly Willoughby is the latest celebrity to join in creating her fragrance in February 2022. The popular TV presenter has a new fragrance as part of her Wylde Moon brand called (borrowed from) The Wild. With top fragrance notes of Bergamot, Blackcurrant and Geranium, heart notes of Jasmine, Mint and Rose Absolute, and base notes of Amberwood and musk, Holly’s perfume is a huge hit.

    Fresh, feminine, and a little heavier than floral, the bottle is simplistic and elegant, with a tassel on its cap. Fans are a little divided about the price of £42 for a 50ml EDP bottle. Some will purchase not just because of the beautiful fragrance but also because of the well-loved and admired celebrity behind its creation.

    We are all influenced by beauty, success and down-to-earth celebrities.

    Celebrity endorsed perfumes
    Combining the right fragrance notes complementing one another is the key to creating a beautiful perfume.

    Perfume and beauty resources

    Related post: The cost of perfume

    Fragrance Spice