Celebrities
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Celebrity Skin Care Products
Similar to celebrity-endorsed perfumes, skincare products celebrities endorse are also immensely popular. It’s a well-established fact that celebrities have been endorsing perfumes for several years now.
As a nation, we are greatly influenced by products available both online and in shops, especially those with celebrity endorsements. Knowing that a well-known celebrity supports a product gives us confidence when purchasing it.
Supporting the influencers
Imagine this scenario: Your friend, who lives down the street from you, begins a soap-making business. Initially, you’re enthusiastic and supportive; they even share some of their products with you for free.
As their business gains momentum, they expand their product line, and soon enough, they approach you to buy the same items they previously gifted you.
This situation resonates with the online memes depicting someone starting a new business or excelling in an interview, only to be offered the job they sought.
They share their soap-making venture with all their Facebook followers and receive 25 likes and 10 comments on their posts. As we scroll through our news feed, a celebrity endorsing the latest fragrance catches our attention, amassing over 3000 likes and over 100 comments.
It illustrates how those who have influenced us over an extended period tend to garner the most support. Despite not personally knowing these celebrities, we readily back them in their new ventures.
Often, we find ourselves willingly paying a higher price for the latest perfume or cosmetic product endorsed by a celebrity, surpassing what we typically spend on our usual and more affordable Rimmel or L’Oréal brands.
The power of celebrity status
It may even be a product we don’t want or need, but celebrity endorsement is enough to entice us to part with our money. I highly doubt we will ever see a break in this cycle as long as celebrities are influencing us.
Celebrities are also aware that they influence specific customers.
Celebrities have a massive influence over their customers There is never any question about whether their product will sell enough quantities to keep it on the shelves. In addition to endorsing perfumes and aftershaves, many celebrities also have their own skincare ranges.
We often admire celebrities, especially women, who seem to embody perfection in every way—gorgeous, glowing skin full of radiance. What’s their secret? We are curious about the products they use, hoping to benefit from achieving the same radiant look.
Many celebrities don’t look their age, and perhaps this is not just due to the products they use but also to their lifestyle.
A healthy lifestyle also plays a part in our exterior.
Personal trainers, a commitment to healthier and often more expensive food, financial security, and ample water intake—all contribute to how gracefully we age.
Similarly, in the realm of fragrances, celebrities don’t always wear the products they endorse; they may appreciate the scent or how their skin feels when using specific products.
Much like the general public, celebrities are also influenced by the texture of a product, its fragrance, and the overall experience it provides when they use it.
In addition, most celebrities have makeup artists to assist them when appearing on TV shows, concerts, and advertisements.
Now, let’s delve into some skincare products celebrities favour.
Jennifer Aniston
Jennifer is an American actress, producer, and spokesperson for Aveeno. This skincare company focuses on conditions such as eczema and sensitive, dry, and itchy skin and emphasises natural ingredients.
In addition to her skincare routine, Jennifer prioritises hydration by drinking ample water. Furthermore, she attributes her age-defying appearance, free of wrinkles, to good genes passed down from her father and grandmother.
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Jennifer maintains her skincare routine with a Neutrogena facial cleansing bar for cleansing and follows up with Aveeno daily moisturising lotion daily moisturiser. Additionally, she incorporates the hydrating Aveeno Daily Moisturizing Lotion into her regimen for well-nourished skin.
Charlize Theron
As the face behind the iconic perfume J’adore, Charlize is no exception to maintaining beautiful, glowing skin. It’s fascinating to discover that she always wears a spritz of perfume before leaving the house, considering it her slice of luxury.
In addition to maintaining a healthy diet, attending Pilates classes, and adhering to a morning and nightly routine, Charlize incorporates a rejuvenating serum by Mila Moursi and the moisturising cream Crème de la Mer by La Mer. Add in regular facials, and you have yourself a beautiful glow.
Gwyneth Paltrow
The American actress and businesswoman loves exfoliating daily and uses a Goop product.
Selena Gomez
Starting her career at seven, Selena sings and has her Rare Beauty makeup line. Following her struggles with mental health, she gives one per cent of the profit to mental health awareness to support a charity. Moisturiser is a top product for the celebrity’s skincare routine.
Selena uses a rich moisturiser called Tatcha’s Dewy Skin Cream. Due to its thick consistency, it is not necessary to use it often.
Removing all traces of makeup before bed is an often overlooked factor in maintaining great skin and an effective skincare routine.
Selena is one of those women who diligently adhere to this routine because her skin is prone to breakouts. Managing lupus, Selena recognises the significance of keeping her skin fresh, and as part of her daily routine, she applies sunscreen.
She relies on the Umbra Sheer Physical Daily Defense Broad Spectrum Sunscreen SPF 30.
She uses a set mist, a 4-in-1 Prime & Set Mist, before applying foundation.
Emma Watson
Emma, another woman in the spotlight since her youth and who has secured one of the leading roles in the Harry Potter films, also prioritises skincare.
One of her daily go-to products is the Cheek and Lip Stain by The Body Shop.
As part of her routine, she always washes her face at night and keeps her routine by cleansing, toning, and moisturising before going to bed.
Emma uses the Evolue Firming Toner. It has minimal alcohol, so it doesn’t make her face sting.
She also exfoliates once a week using an exfoliator by Evolue called Resurfacing Grains.
Holly Willoughby
Holly is no stranger to the spotlight and consistently looks the part, whether on TV or maintaining a natural look in an Instagram post with her family. One of her favourite products, which tops her list, is the Beauty Elixir by Caudalie.
“It zings you,” she said to ‘HELLO!’ ™️ magazine.
Holly has also been known for using Total Repair Cream by Kate Somerville for her Dancing On Ice shows.
This anti-ageing cream hydrates and profoundly moisturises, providing a firm and smooth texture to the skin while effectively reducing fine lines and wrinkles.
Another favourite product in Holly’s skincare routine is the Eyebright™️ Soothing Eye Cleanser by Liz Earle.
Above all, her top priorities are maintaining a healthy diet, staying active, drinking plenty of water, and cultivating contentment and happiness.
Good skin results from both internal well-being and genetic factors. Skincare products enhance our natural goodness, so taking care of the inside reflects positively on the outside.
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Celebrity Endorsed Perfumes
We see celebrity-endorsed perfumes everywhere, online and on the high street. So when did it all start? 1987 Elizabeth Taylor began the trend when she launched her perfume, Passion.
The first celebrity to begin the endorsement trend
Elizabeth Taylor’s signature fragrance, White Diamonds This wasn’t her first fragrance, either. She created her signature fragrance called White Diamonds in 1991, but the success came with the release of Passion 3 years earlier, which became one of the best-selling fragrances ever. Surprisingly, Passion isn’t as expensive to purchase as you may think.
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Take a look on eBay for Passion by Elizabeth Taylor
With such an iconic celebrity at the forefront of this trend, it wasn’t long before the likes of Paris Hilton, Jennifer Aniston, and Beyoncé became just some celebrities who saw a market and a platform for following in her footsteps. It’s well-known that having a celebrity behind their perfume will help massively with perfume sales.
Do men and women purchase a designer fragrance because of the name behind it? Perhaps they did a few years ago, but these days, it’s not just the name behind the brand that matters. After all, there’s little point in purchasing a Beyoncé fragrance just because such a music icon is behind its creation.
We purchase perfumes for their fragrance notes and longevity, too. Women and men need to like the scent when wearing it. It’s a waste of money if the bottle sits in the wardrobe and is never worn. It’s not just perfume that celebrities have endorsements for, either.
Clothing, jewellery, and handbags all have a touch of celebrity attached. Items endorsed by famous people will sell much quicker, too. It’s a very clever marketing strategy that has been around for many years.
Celebrity endorsed products
When a celebrity endorses a product, the product can reach a larger audience and, therefore, make more sales. For example, when we see a perfume endorsed by Beyoncé, it immediately gives the buyer confidence in their purchase, as the person behind the brand is well-known. Having such an iconic celebrity also makes the product more appealing. Have you noticed how attractive the celebrities who endorse products are? It makes them more enchanting.
Buying a well-known perfume
Purchasing perfume from a celebrity positively impacts the buyer. When they wear the fragrance created by their favourite singer/celebrity, it instantly gives them confidence. The consumer also feels more important because they are wearing such a fragrance. Whenever we see a perfume being advertised on TV, it will always have a famous face in the commercial.
Would it be the same if some random person off the street posed in an elegant dress whilst holding a bottle of perfume? Of course not.
We are very much influenced by successful people around us, and selling a product on TV with a pop star or film actor is incredibly powerful for the consumer market. As buyers, we feel an instant connection to the celebrity and almost feel as famous and well-known as the idol we look up to.
A friend commenting on our latest perfume purchase and commenting how gorgeous you smell is an instant hit for confidence when you tell them which one you have bought. You will also notice that celebrity fragrances don’t have a considerable price tag—certainly not as high as purchasing designer fragrances from popular creators such as Chanel or Tom Ford.
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If you find a bottle of Kylie Minogue’s latest scent (2021), Darling, it doesn’t have a hefty price tag. It can easily be purchased on eBay.co.uk for an affordable price.
That’s a whole new level when we see other designer brands, such as Lancôme, with Julia Roberts as their endorser and ambassador. She is the face behind the iconic brand, and you will see her advertising their fragrance on TV, more often but not limited to Christmas.
‘Unlike the pop stars with their own named fragrance on the shelves, Julia Roberts is simply the one who advertises the brand, not the person who has influenced and created the fragrance notes, bottles and packaging.’Unlike the pop stars with their own ‘named’ fragrance on the shelves, Julia Roberts is simply the one who advertises the brand, not the person who has influenced and created the fragrance notes, bottles and packaging.
Keeping the money coming in
Another reason celebrities endorse products is to keep them in the limelight even when they’re not. It’s a way of creating additional revenue for the stars without having to take on the responsibility or do a great deal compared to holding a concert or attending a talk show.
Celebrities look for other ways of making money when the concerts are not taking place. Money earned in the background is appealing to everyone, especially celebrities. If their other income is slow or dried up, with no album sales or films to make, it’s the perfect solution for them. They also know that their celebrity status will help massively with sales as customers buy their perfumes.
How much do celebrities earn from endorsing perfumes?
To begin with, this will depend on who the star is. If it is a well-known, hugely popular, and big influencer, they are likely to earn big money. One of the top endorsers and highest paid is Charlize Theron, who has been the face of Dior since 2004 and is one of the most famous perfume ads.
The iconic 2014 advert sees the actress dressed in gold climbing a silk scarf up to the skylight of an elegant building. She throws off her gold pearls and states that the ‘future is gold’ as she walks across the roof with city buildings surrounding her. It’s no wonder the advert and celebrity alone will have customers reaching for such a perfume as J’adore.
With fragrance notes of pear, melon, mandarin orange, bergamot, Jasmine, musk, vanilla, blackberry and cedar, to name a few, the famous fragrance has an instantly fresh summer vibe within its first spritz. The first sniff of fruit and elegance makes this perfume one of the top sellers.
According to reports, Charlize Theron signed a $3 million deal to be the face behind the Christian Dior J’adore perfume and the ads are still shown on screen today. Since becoming the face of J’adore, she has earned an estimated $55 million over the years. That’s some endorsement profit!
Holly Willoughby perfume
Holly Willoughby is the latest celebrity to join in creating her fragrance in February 2022. The popular TV presenter has a new fragrance as part of her Wylde Moon brand called (borrowed from) The Wild. With top fragrance notes of Bergamot, Blackcurrant and Geranium, heart notes of Jasmine, Mint and Rose Absolute, and base notes of Amberwood and musk, Holly’s perfume is a huge hit.
Fresh, feminine, and a little heavier than floral, the bottle is simplistic and elegant, with a tassel on its cap. Fans are a little divided about the price of £42 for a 50ml EDP bottle. Some will purchase not just because of the beautiful fragrance but also because of the well-loved and admired celebrity behind its creation.
We are all influenced by beauty, success and down-to-earth celebrities.
Combining the right fragrance notes complementing one another is the key to creating a beautiful perfume. Related post: The cost of perfume