• Branding,  Celebrities,  Perfumes

    Celebrity endorsed perfumes

    / March 19, 2022 / 4 Comments

    We see celebrity endorsed perfumes everywhere. Online and on the high street. So when did it all start?

    Back in 1987, Elizabeth Taylor first started the trend when she herself launched her perfume called Passion.

    The first celebrity to begin the endorsement trend

     

    Celebrity endorsed perfumes
    Elizabeth Taylor’s signature fragrance White Diamonds

     

    This wasn’t her first fragrance either. She created her signature fragrance called White Diamonds in 1991 but the success came with the release of Passion 3 years earlier and became one of the best -selling fragrances of all time.

     

    Surprisingly, Passion isn’t expensive to purchase as you may think.

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    Take a look on ebay for Passion by Elizabeth Taylor 

     

    With such an iconic celebrity at the forefront of this trend, it wasn’t long before the likes of Paris Hilton, Jennifer Aniston and Beyoncé became just some celebrities who saw a market and a platform for following in her footsteps.

     

     

    It’s a well-known fact that having a celebrity behind their own perfume is going to help massively with perfume sales.

     

     

    Do men and women simply purchase a designer fragrance because of the name behind it?

     

     

    Perhaps they did a few years ago but these days it’s not just the name behind the brand that matters. After all, there’s little point in purchasing a Beyoncé fragrance just because such a music icon is behind its creation.

     

    We purchase perfumes for their fragrances notes and longevity too.

    Women and men need to like the scent in order to wear it. It’s a waste of money if the bottle is going to sit in the wardrobe and never be worn.

    It’s not just perfume either that celebrities have endorsements on.

    Anything from clothing, jewellery and hand bags all have a touch of celebrity attached.

    Items that are endorsed by famous people will sell much quicker too. It’s a very clever marketing strategy and one that has been around for many years.

    Celebrity endorsed products

    When a celebrity endorses a product, this gives scope for the product to reach a larger audience and therefore making more sales.
    When we see a perfume that has been endorsed by Beyoncé for example, it immediately gives the buyer confidence in their purchase as the person behind the brand is well-known.
    Having such an iconic celebrity also makes the product more appealing.
    Have you noticed how attractive the celebrities are who endorse products ? It makes it more enchanting.

    Buying a well-known perfume

    Purchasing a perfume from a celebrity has a positive impact on the buyer and when they wear the fragrance created by their favourite singer/celebrity, it instantly gives confidence.
    The consumer also feels more important because they are wearing such a fragrance.
    Whenever we see a perfume being advertised on the TV, it will always have a famous face in the commercial.
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