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Perfumes and cosmetics have always gone together. Wearing a favourite fragrance makes both men and women feel good. Wearing cosmetics gives women extra confidence with the bonus of complimenting an outfit.

Of course, there are always days when neither is required, such as during the several lockdowns from 2020 to this year, when many of us worked from home.

The only people I saw were immediate family living in the same house or work colleagues on the other side of a computer screen during a Zoom call.

Back then, we enjoyed the bonus of switching the camera to display a glamorous profile photo instead of showing our everyday reality.

Wearing pyjamas, having our hair tied up, and skipping make-up or perfume felt relief. It meant we didn’t have to try to look good on those days.

There was no need to look your best when no one was visiting the office or going out to see customers.

Men get away with far more when it comes to appearances. They wake up looking just the same as they went to bed. Perhaps their hair is slightly messy, but they don’t need to “lam up” for a conference call.

The Real Reasons Women Wear Makeup

Women have been wearing make-up for many years, and around 44 per cent of American women will not leave their homes without it.

So, what are the two primary reasons why women wear make-up?

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Concealment/ camouflage

Even if women don’t wear a full face of make-up, such as eye shadow or lip gloss, many will reach for the foundation to cover any imperfections. This alone will give women more confidence and hide any insecurities they may have about their appearance.

Just a dab around the eyes to conceal the dark shadows that many women develop as they age will have the same effect.

Seduction

Women constantly aim to be prettier, more glamorous, and more confident. The media plays a massive part when we see models, pop stars, and actors looking glamorous on screen. Some even feel that they must keep such appearances off-screen when shopping.

Others will disguise themselves with hats and sunglasses to blend in with the public. Some will walk out bare-faced regardless of getting photographed, which shows true confidence in their appearance.

I find this compelling and accurate statement to all women out there. We can be confident on the outside if we change our mindset and be confident within.

From a young age, women were taught that looking attractive was essential for success in relationships, careers, and building friendships.

School-age children often compare themselves to others and see the popular girls in class gaining more attention from the boys because they are prettier.

Once they are old enough to wear makeup, give these girls the confidence they need as they grow into women. Young children often experiment with their mum’s makeup and wear lip gloss or blusher to copy what their mum is wearing. As unfair as this seems, attractive women are treated differently and more favourably when it comes to success in jobs and relationships.

Key Features We Notice First in Men and Women

The first feature we notice in others is their eyes. While men have little choice when it comes to making their eyes stand out, women take full advantage of the selection of products available to make their eyes dominate.

 

Another feature is the lips. Women tend to have darker lips naturally, as well as the skin around the eyes.

Lipstick/lip gloss is an excellent product for making the lips more prominent and seductive. Red lipstick is known to make women appear more attractive to men.

Adding a complimentary shade to the lips can make a huge difference, and some women feel that just wearing a lip is enough to step out of the house.

Men notice eyes and lips first and are drawn to these features, so women often enhance those for this reason. The foundation is the top cosmetic product that women will use first. Even if there is no other cosmetic, hiding any imperfections helps to even out the skin tone or cover imperfections, making a huge difference in confidence.

Adding a pink-based blusher will also give the appearance of younger-looking skin as it looks similar to our natural glow. Eye shadow, mascara and eyeliner can help maximize your natural eye colour and make the eyes look larger and more evenly shaped. Be careful wearing too heavy or too dark a colour as this can make the eyes look smaller and aged.

When it comes to make-up, less is most definitely more. We’ve fallen into the trap of constantly applying a bit throughout the day to the point when we have too much.

Good lighting at home is essential and makes a huge difference. Nothing is worse than leaving the house, catching yourself in the rearview mirror in daylight, and seeing that what we thought was a subtle amount has become overpowering.

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We are ready to face the world after applying make-up and spritzing with our favourite fragrance.

Do you have any questions regarding cosmetics or perfume? Drop a comment below or get in touch.